Percept Groups subsidiary agency, Mash Advertising,
has bagged the creative and media mandate of camera manufacturer
Olympus Imaging India.
combined annual account size is pegged at Rs 120 million to
Rs 150 million.
account will be serviced out of the Mumbai office. Incidentally,
this is the first project that will be carried out by Mash's
H CEO Prabhakar Mundkur said, The business will be managed
jointly by the agencys Mumbai, Pune and Delhi office.
In fact, Olympus will be the first project carried out by
Mashs Mumbai office. This is another step towards spreading
out Mash in the country."
project will be led by Mash Advertising CEO Amitabha Lahiri.
The ad campaigns will roll out over the next month and will
have emphasis on print and digital.
Corporation operates out of its Mumbai office in India which
handles the marketing of digital still cameras, Olympus pen,
DSLRs, accessories, binoculars and voice recorders. The brands
standalone stores are functional in Bangalore, Kochi, Delhi,
Kolkata, Mumbai, Noida and Pune.
is a 360-degree advertising agency which has the support of
media, PR, content and experiential marketing provided by
the specialised group companies of the Percept Group. It offers
services including planning support, creative execution and
innovative ideas in the area of advertising communications.
It recently won the creative and strategic account for Philips
range of mobile handsets.