MUMBAI: Euro RSCG 4D Matrix, an integrated digital marketing agency, has been awarded the digital duties of Parry Nutraceuticals, a division of E.I.D. Parry (I) Ltd and a part of Murugappa group.

The agency will be responsible for creating a strong digital presence for the nutritional food supplements like Parry’s Spirulina, Green T6 (Green tea antioxidant capsules), PRO 9 (protein energy supplements), PRO 9 D (protein energy supplements for diabetes), Rejuveneyes (to rejuvenate the tired eyes) through their SEO, PPC and social media services.

Euro RSCG 4D Matrix head - sales (India) Dinesh Kulchandra said, “We are extremely excited and looking forward to working closely with Parry Nutraceuticals. There is an immense scope for a strong digital presence in the segment."

Euro RSCG 4D Matrix, with operations spread across India and the UK, delivers results across the digital streams: Digital Marketing- SEO, Social Media and Social Search and Mobile. Along with this, the team leverages industry expertise and utilises latest technology tools to help build brands online via Search, Social Media and Mobile media (including applications).

Parry Nutraceuticals business head Sajiv K Menon said, “We have been keen to drive our marketing campaigns through the Digi-space also and we have decided that Euro RSCG 4D matrix would be the perfect match for us to drive our ambitious e-commerce plans. We are confident that this will turn out to be a fruitful association.”