MUMBAI: Online portal Oneindia.in has signed up mobile ad optimisation service provider AdIQuity Plus to monetise and manage its global mobile inventory.

Oneindia.in has mobile properties across categories like cricket, lifestyle, travel, health and auto . Adiquity will enable the portal to create targeted campaigns for its direct advertisers while providing advertiser insights through intuitive reports. At the same time, its cross-sell campaign feature provides the opportunity to drive user engagement. With the help of AdIquity, these ads will attain reach in more than 80 countries.

Adiquity Plus helps premium publishers better manage and monetise their mobile properties including mobile apps and sites through a combination of mobile ad server, ad optimisation, RTB exchange and ad network mediation that helps premium mobile publishers implement sophisticated mobile monetisation strategies. Adiquity Ad Quality Control tools allow premium publishers to filter ads that do not comply with their content guidelines.

Oneindia.in CEO Sriram Hebbar said, "We were looking at a one stop solution that would allow us to better serve our Premium direct advertisers in India as well monetise a very diverse global user base with ease. Adiquity Plus is helping us do that very effectively."

Adiquity Mobile Ads CEO Anurag Dod said, "We are extremely excited to partner with Oneindia.in, and help them better manage and monetise their premium mobile properties."