Online portal Oneindia.in has signed up mobile ad optimisation
service provider AdIQuity Plus to monetise and manage its
global mobile inventory.
has mobile properties across categories like cricket, lifestyle,
travel, health and auto . Adiquity will enable the portal
to create targeted campaigns for its direct advertisers while
providing advertiser insights through intuitive reports. At
the same time, its cross-sell campaign feature provides the
opportunity to drive user engagement. With the help of AdIquity,
these ads will attain reach in more than 80 countries.
Plus helps premium publishers better manage and monetise their
mobile properties including mobile apps and sites through
a combination of mobile ad server, ad optimisation, RTB exchange
and ad network mediation that helps premium mobile publishers
implement sophisticated mobile monetisation strategies. Adiquity
Ad Quality Control tools allow premium publishers to filter
ads that do not comply with their content guidelines.
CEO Sriram Hebbar said, "We were looking at a one stop
solution that would allow us to better serve our Premium direct
advertisers in India as well monetise a very diverse global
user base with ease. Adiquity Plus is helping us do that very
Mobile Ads CEO Anurag Dod said, "We are extremely excited
to partner with Oneindia.in, and help them better manage and
monetise their premium mobile properties."