MAM

×

Aidem to handle Radiowalla Network’s ad sales

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2017/12/09/Radio%20Broadcaster.jpg?itok=qMZ2t1XB

MUMBAI: Media consulting, marketing and advertising sales company Aidem Ventures will be handling the sales for Radiowalla Network’s SpotRadio and Radiowalla properties. Radiowalla Network is a young startup, which was launched in August last year.

SpotRadio offers customised radio business solutions to retail and corporate businesses. It is a 24x7 internet based radio service that offers entertainment solutions through in-store radio networks that plays music and other radio programming for entertainment of customers. The service creates customised, targeted and premium radio for clients taking into consideration their customers’ and employees‘ taste and preferences by building music associations that connect a customer and employees to a brand.

Providing control, customisation and flexibility, SpotRadio helps clients target their in-store audience by inserting promotional messages that are used to inform customers in real time about on-going sales, events and promotions.

Radiowalla is a direct-to-consumer radio service which offers a variety of special interest, mood enhancing Internet radio channels that indulge audiences worldwide. Radiowalla offers music and non-music streaming audio channels delivered via broadband across most digital and mobile platforms.

Aidem Ventures executive vice president Kaushal Dalal said, "We believe that SpotRadio and Radiowalla offer a valuable service and are excited to be associated with these. This will be a great opportunity for establishments as well as for advertisers that are looking to tap a captive audience and build brand character. As for Radiowalla, internet radio offers many advantages over personal saved music and is in line with building our online sales strategy."

Radiowalla Network CEO and co-founder Anil Srivatsa said "SpotRadio is rapidly picking up pace and is already present across 40+ retail chains and over 3000 locations in India. Gloria Jean’s, Costa Coffee, Lifestyle, Fastrack and Puma are some of the major brands that are already on board. Commercial establishments have been very receptive to the idea of SpotRadio. With Aidem’s strong foothold in the media sales and service space, we are positive that this partnership will establish SpotRadio and Radiowalla as the category leader."

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/16/Krushna.jpg?itok=kb-aeCSP
DIGISOL Appoints Krushna Garkhede as Head of Marketing

Mumbai: In a bid to strengthen its core team, DIGISOL Systems Ltd., a leading provider of IT Networking products, appoints Mr. Krushna Garkhede as Head of Marketing. In his role, Krushna will drive the company's marketing efforts to support overall strategic objectives for DIGISOL 2.0 and impel...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/16/Emami_Oil-Katrina_Kaif.jpg?itok=KXTXpXnj
Emami ropes in Superstar Katrina Kaif as the new face

Emami 7 Oils in One Non Sticky Hair Oil, one of the fastest growing brands in the buoyant light hair oils category, has roped in Superstar Katrina Kaif as its new brand ambassador.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/16/Nawazuddin_Siddiqui.jpg?itok=NG_wv0Xz
Pokerstars India Launches Digital Campaign #Madeforpoker with Nawazuddin Siddiqui

PokerStars India, part of the world's largest online poker platform, has launched a new digital marketing campaign featuring Bollywood star and PokerStars India Brand Ambassador Nawazuddin Siddiqui.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/16/myteam11.jpg?itok=hs4_BpQU
MyTeam11 aims for BCCI title rights after successful run as title partners with West Indies Cricket

One of India’s leading fantasy sports websites MyTeam11, today announced that they had picked up the bid documents and were aiming for the four-year BCCI Title Sponsorship Rights, as per the tender released by BCCI on July 29, 2019.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/16/vad.jpg?itok=-5u22WoF
Fevicol A+ partners with NAB & school students to create more than 2 lakh Rakhis for Army Jawans

Fevicol A+ - an innovative crafting glue from Pidilite – celebrated the auspicious festival of Rakshabandhan with its nation-wide endeavor: A Bond Of love. As part of this initiative, Fevicol A+ associated with the National Association for the Blind India (NAB), to create 1.5 lakh exquisite rakhis...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/16/telewise.jpg?itok=ub5hJ76V
Tamil Nadu's retail brands weigh in on television as a marketing medium

Tamil GECs should include subtitles in their shows to increase stickiness and drive more brands to advertise on them, was the conclusion of the very insightful ‘Retail Therapy’ session at the recently concluded Tele-Wise Tamil conclave by Indiantelevision.com.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/14/htj525pp.jpg?itok=OW7SdbeW
Wavemaker Kinetic India brings alive Cadbury Celebrations Rakhi OOH Campaign

Kinetic Worldwide, a WPP entity has established itself as a leading global player in the Out-Of-Home (OOH) media industry and has many success stories. One of the recent additions being Star Sports Marathi collaborating with Kinetic for the Pro Kabaddi League Season 7, that commenced on 20th July...

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/14/independence73.jpg?itok=ih5soQKa
How new India is celebrating its 73rd Independence Day

For millennial today, Independence Day brings back a lot of memories of the energetic dance, song and other performances organised in schools. The patriotic songs, story recitation on freedom fighters and other unique activities that children would present filled the whole premises of the institute...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/14/liberty.jpg?itok=TOVxh1-m
Independence Day Special: ‘In The Name of Liberty’ campaign asks simple yet pressing questions

MUMBAI: Every Independence Day, a number of brands come out with campaigns that are targeted at celebrating the freedom that we have or to salute those who helped us attain this freedom. And every year, a campaign or two stands out with a slight shift in the narrative that makes people think and...

MAM Media and Advertising Ad Campaigns

Sign up for our Newsletter

subscribe for latest stories