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Aidem to handle Radiowalla Network’s ad sales

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MUMBAI: Media consulting, marketing and advertising sales company Aidem Ventures will be handling the sales for Radiowalla Network’s SpotRadio and Radiowalla properties. Radiowalla Network is a young startup, which was launched in August last year.

SpotRadio offers customised radio business solutions to retail and corporate businesses. It is a 24x7 internet based radio service that offers entertainment solutions through in-store radio networks that plays music and other radio programming for entertainment of customers. The service creates customised, targeted and premium radio for clients taking into consideration their customers’ and employees‘ taste and preferences by building music associations that connect a customer and employees to a brand.

Providing control, customisation and flexibility, SpotRadio helps clients target their in-store audience by inserting promotional messages that are used to inform customers in real time about on-going sales, events and promotions.

Radiowalla is a direct-to-consumer radio service which offers a variety of special interest, mood enhancing Internet radio channels that indulge audiences worldwide. Radiowalla offers music and non-music streaming audio channels delivered via broadband across most digital and mobile platforms.

Aidem Ventures executive vice president Kaushal Dalal said, "We believe that SpotRadio and Radiowalla offer a valuable service and are excited to be associated with these. This will be a great opportunity for establishments as well as for advertisers that are looking to tap a captive audience and build brand character. As for Radiowalla, internet radio offers many advantages over personal saved music and is in line with building our online sales strategy."

Radiowalla Network CEO and co-founder Anil Srivatsa said "SpotRadio is rapidly picking up pace and is already present across 40+ retail chains and over 3000 locations in India. Gloria Jean’s, Costa Coffee, Lifestyle, Fastrack and Puma are some of the major brands that are already on board. Commercial establishments have been very receptive to the idea of SpotRadio. With Aidem’s strong foothold in the media sales and service space, we are positive that this partnership will establish SpotRadio and Radiowalla as the category leader."

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