Indiantelevision.com Team

(3 May 2012 2:23 pm)

MUMBAI: Two-wheeler manufacturer, Suzuki Motor Corporation, has roped in Salman Khan as the brand ambassador for Suzuki Motorcycle.

This is the first time that Suzuki has got any ambassador on board.

Suzuki will be looking at associating with Salman Khan across the range of its projects, campaigns and initiatives. The actor will feature in the ATL and BTL activities of the company.

With the recent product launches that provide customers a choice in each segment, Suzuki two-wheelers has embarked on a journey of ramping up its presence and relationships across the country and market segments, the company said.

Suzuki Motorcycle India Private Limited (SMIPL) vice president- sales and marketing Atul Gupta said, "We are delighted to have Salman Khan associating with one of the world's most iconic two-wheeler brands. We believe that Suzuki and Salman together will make an emotional connect with all sections of customers that Suzuki's range of two-wheelers reaches out to. The association with Salman was driven by the imperative of quickly building a strong connection between the Suzuki two-wheeler brand and the different segments that our expanding range of products is addressing."

SMIPL national marketing head Anu Anamika added, "As we expand our portfolio, it was important to find a human face who can best portray and project our brand and product promise. Salman Khan is a passionate biker and a discerning brand endorser. His mass appeal, cutting across segments, complements the mass appeal of Suzuki."

The company also aims to find broad synergy in Khan's social
initiatives such as 'Being Human'.

The first Suzuki campaign featuring Khan will be based on the recently launched Suzuki's mass market motorcycle, Hayate, and will be breaking shortly.

According to an official communiqué, SMIPL aims to be amongst the top players in the Indian two-wheeler market. In order to step towards this objective, the company is undertaking capacity expansion and strengthening its network. The company will be increasing its annual capacity from the current 3.6 lakh units to 5.4 lakh units by 2013. It also plans to double its sales and service network in the next two years.