Suzuki Motorcycle India Private Limited (SMIPL) vice president- sales
and marketing Atul Gupta said, "We are delighted to have Salman Khan
associating with one of the world's most iconic two-wheeler brands. We
believe that Suzuki and Salman together will make an emotional connect
with all sections of customers that Suzuki's range of two-wheelers
reaches out to. The association with Salman was driven by the
imperative of quickly building a strong connection between the Suzuki
two-wheeler brand and the different segments that our expanding range
of products is addressing."
SMIPL national marketing head Anu Anamika added, "As we expand our
portfolio, it was important to find a human face who can best portray
and project our brand and product promise. Salman Khan is a passionate
biker and a discerning brand endorser. His mass appeal, cutting across
segments, complements the mass appeal of Suzuki."
The company also aims to find broad synergy in Khan's social
initiatives such as 'Being Human'.
The first Suzuki campaign featuring Khan will be based on the recently
launched Suzuki's mass market motorcycle, Hayate, and will be breaking
According to an official communiqué, SMIPL aims to be amongst the top
players in the Indian two-wheeler market. In order to step towards
this objective, the company is undertaking capacity expansion and
strengthening its network. The company will be increasing its annual
capacity from the current 3.6 lakh units to 5.4 lakh units by 2013. It also plans to double its sales and service network in the next two