With schools set to re-open after the summer vacation, kid's
channels are setting eyes on capturing the target group's
attention via school related consumer products.
Network Enterprises is launching 'Back to School' products
featuring Ben 10, Ben 10 Ultimate Alien, the Powerpuff Girls,
Cartoon POP and Gwen 10.
products include school bags, stationary, picture storybooks,
water bottle, sippers and lunch boxes.
Ben 10 school bags are priced between Rs 895 to Rs 1,295 and
the new range of stationary is available from Rs 20 to Rs
599. This year, Cartoon Network is also launching school bag
range featuring Johnny Bravo, Courage the Cowardly Dog, Billy
and Mandy amongst others as part of its Cartoon POP franchise
priced between Rs 795 to Rs 995.
can look forward to the ultra stylish Powerpuff Girls and
Gwen 10 school bags which are available at a price range of
Rs 795 to Rs 995 besides storybooks of Gwen Tennyson, Ben's
feisty and intelligent 10 year old cousin who has the ability
to use spells and magic to attain superhuman attributes.
by Wisdom Tree, these books are priced between Rs 50 to Rs
Network has also launched its picture storybooks for young
readers in 3D format for Rs 125. This collection of back to
school merchandise and over 100 new books in traditional print
and fascinating novelty formats are available at all leading
retail stores and online on Flipkart.com.
Network has also partnered Attano Media & Education to
launch video-ebooks and interactive activity books this season.
These books, which are available on attano.com, are based
on Cartoon Network's popular brands including Ben 10, Gwen
10, Ben 10 Alien Force, Ben 10 Ultimate Alien, Generator Rex
and the Powerpuff Girls. The books are priced between Rs 40
- Rs 200 and are suitable for 4-14 year olds.
Network Enterprises South Asia and Turner International India
Director Gaurav Brar said, "It's our constant endeavour
at Cartoon Network Enterprises to understand the pulse of
our young audiences, one of them being the pride with which
they flash our insignia at school. Our Back to School range
helps to bridge the gap between kids and their favourite TV
characters so that they too can be a part of the toon world