Telecom major Airtel has become the new Indian brand to have
made it to WPP company Millward Brown's annual BrandZ Top
100 Most Valuable Global Brands study.
at $11.53 billion, Airtel has joined ICICI Bank, the countrys
largest private sector bank, to become the only brands from
India to feature in the illustrious list which consists of
worlds biggest brands.
has been ranked 63 on the list, while Airtel is 71st most
valuable brand in the world.
ICICI, which has seen its brand valuation decline by 15 per
cent to $12,665 million, has made to the list for a record
third time a row. The financial service major was ranked 45th
most valuable brands in the world in the 2010 study, which
has entered into its seventh edition.
No. 1 brand, IBM edges past Google
study notes that world's biggest brands have continued to
grow in value even during the current economic uncertainty
with Brand Apple, the number one brand for second year in
a row, growing 19 per cent to $182.9 billion.
technology and consulting corporation IBM has eased past internet
search giant Google to take number two spot. IBM grew 15 per
cent in value to $115.9 billion and overtook Google, which
dropped to third place in the ranking and is now worth $107.8
advance of its IPO, eight-year-old Facebook rose 74 per cent
in value, making it the fastest brand value riser in the ranking.
Worth $33.2 billion, the social network moved up to number
19 from 35.
sits at the top but faces competition in luxury brand segment
to Samsung. Apple continues to innovate and maintain its 'luxury'
brand status, but faces future competition from Samsung. Now
worth more than $14.1 billion, thanks in part to the success
of its Galaxy handsets, Samsung is successfully outpacing
Apple in a significant number of markets by positioning as
a cool, well-priced alternative to the ubiquitous iPhone.
study, commissioned by WPP and conducted by Millward Brown
Optimor and now in its seventh year, identifies and ranks
the world's most valuable brands by their dollar value, an
analysis based on financial data, market intelligence and
consumer measures of brand equity.
2012 BrandZ Top 100 Most Valuable Global Brands ranking demonstrates
the power of strong brands as both a driver of new business
growth and a critical support in hard times.
6 years, Top 100 brands rise 66% to a value of $2.4 trillion
2006 and 2012, the total value of the BrandZ Top 100 rose
66 per cent and is now worth $2.4 trillion.
are an insurance policy for businesses," said Eileen
Campbell, Global CEO of brand research company Millward Brown.
"Despite a prolonged period of economic stress, political
uncertainty and natural disasters that buffeted brands across
many categories, the value of the world's leading brands keeps
rising across many categories, sustaining and nurturing businesses."
Roth for WPP said, "Brands help businesses create competitive
differentiation, command a price premium and become more resilient
to crises or economic turbulence. This year, those businesses
that leveraged technology, focused on the customer experience
or boosted control of their brands thrived.
findings highlighted in this year's research report include:
Prevails: Technology has become ubiquitous in all areas
of our lives. Seven of the top 10 brands are technology or
telecoms brands. However, the power of smart, simple-to-use
technology can also be seen beyond these two sectors.
other categories - cars, financial services, luxury and retail
for example - we can also see that brands are gaining significant
advantages by using smart technology to enhance their customer
experience. For example, Burberry - up 21 per cent to $4 billion
- created a virtual world where younger brand followers can
view fashion shows and more.
Rise of Africa: This year's ranking highlights the progress
of Africa's economic development with the arrival of the first
African brand in the Top 100 - South African mobile company
MTN - No 88 at $9.2 billion. But it's not just African brands
that are thriving south of the Sahara. Around 40 per cent
of Guinness's sales come from Africa, Airtel's third quarter
results showed a 16 per cent increase in revenue in Africa.
Similarly, Orange enjoyed rapid growth in Africa in 2011,
while Walmart invested there with the acquisition of Massmart.
Future is Mobile: The future of the internet will be predominantly
mobile rather than computer based. Mobile, to some extent,
has been shielded from the recession as one of the few items
consumers don't want to give up or cut back on. The most valuable
telecoms brand is AT&T worth $68.8 billion. USA's largest
mobile service provider, Verizon, increased its brand value
by 15 per cent in the last year and is now worth $49.1 billion.
is constructing an Omni-Channel Business: The customer
experience is a new focus for many retailers as they recognise
its importance in keeping customers loyal and the need to
be present anywhere and everywhere on the path to purchase.
Walmart knocked Amazon from the top position and its brand
is now worth $34.4 billion whilst Amazon is now worth $34
with Women on the Board Outperform: As the number of women
on corporate boards continues to rise, the BrandZ Top100 study
this year reveals the success that women bring to brands.
77 per cent of the brands appearing in the BrandZ Top 100
Most Valuable Global Brands have women in the boardroom. The
average value of brands with women on the boards is $27 billion,
double that of those companies without female directors. Not
only that, these brands also show an average five-year growth
of 66 per cent compared to an average growth of only 6 per
cent for those BrandZ Top100 brands that don't have a woman
on the board.
Brands Provide Better Shareholder Value: An analysis of
BrandZ Top 100 Most Valuable Global Brands as a 'stock portfolio'
over the last seven years shows a highly favourable performance
compared to a current stock market index, the S&P500.
While the total return on investment (ROI) for all companies
in the S&P500 index was just 2.3 per cent, the BrandZ
Portfolio provided a 36.3 per cent ROI, proving that companies
with strong brands are able to deliver better value to their