Dentsu Marcom has been awarded the creative mandate by the
Dharampal Satyapal Group (DS Group) for its brand development.
DS Group manager marketing and senior manager marketing (FMCG)
Manish Wadhwa confirmed the news.
This completes the alignment of creative and media duties
for various branches of the DS Group viz. confectionery, mouth
fresheners and food and beverages. Dentsu also handles the
creatives for the companys mouthfreshner brand Pass
Pass and its new chewing gum brand Chingles.
McCann Erickson handles Meetha Mazaa and Rajnigandha, while
Publicis Ambience takes care of Catch Mix-n-Drink while IBD
India is the AoR for Catch Spices.
While Lintas Initiative Media is the media AoR for Chingles,
the media duties for various other brands for DS Group are
being handled by Purnima Advertising.
The DS Group is an approximately Rs 22 billion diversified
conglomerate that has a presence in sectors such as F&B,
hospitality, mouth fresheners, tobacco, packaging, agro forestry,
rubber thread and infrastructure. The most recent forays of
the group have been in the confectionery and dairy businesses.