MUMBAI: Mindshare leader – digital Ashok Lalla has decided to call it a day at the agency. His last day will be 31 May, ending his-seven month stint with Mindshare.

"Yes, he is leaving the agency," said Mindshare South Asia leader Ravi Rao.

Lalla has close to 19 years experience in the industry and started his career in 1993 with Enterprise Nexus Communications (now Bates 141) as senior account executive. After four years at the agency, he joined Taj Hotels Resorts and Palaces as advertising manager in 1997. Two years later, he moved to Times Multimedia where he worked as senior product manager for a year before moving back to Taj Hotels Resorts and Palaces in 2001 to take up the post of director internet marketing. He then moved to Euro RSCG as president – digital in 2009 before joining Mindshare in 2011.

Lalla is also the founder, author and curator of the Future of Digital for Brands – a global community of over 2500 brands and marketing and digital experts and enthusiasts from more than 35 countries that shares and creates ideas that shape the future of brands via the future of digital.

Suraj Nambiar heads the digital wing for Mindhsare in the west for the agency while Anita Bhat heads south and Kavita Dhyani was recently brought on board to head the north operations for digital.