Indiantelevision.com's MAM Stories Archives - 2012
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    MAM Stories in the month of May
     
     
   
* Europe's online ad market grows at 14.5% to reach  20.9 bn
* Mash Advertising wins Olympus' media and creative biz
* Makita expends sponsorship deal for Asian football by 4 years
* Sahara woos BCB with lucrative sponsorship deal
(31 May 2012 )
* Colgate Palmolive ups annual ad spend by 16.14% amid slowdown
* IPL semis notch up 5.4 TVR
* WPP strengthens digital foothold with acquisition of Predictys
* Xavi Bech de Careda joins DDB Mudra Delhi as VP
* Samalkha Group of Institutions ropes in Zareen Khan as brand ambassador
* Sony back to No.2, Satyamev Jayate enters top 10
* Kalyan Silks awards media duties to DDB MudraMax
* Alan Boughen is Havas Digital SVP global search director
* LMG to handle Yepme's media duties worth Rs 300 mn
(30 May 2012 )
* Sony adds 2 associate sponsors for Indian Idol
* Britannia ups FY’12 ad spends by 26% to Rs 4.2 bn
* Katrina Kaif is leading brand ambassador: Ormax Media
* Euro RSCG 4D Matrix wins Parry Nutraceuticals' digital biz
* Oneindia.in appoints AdIQuity for mobile monetisation
* Lowe Lintas & Partners is Essar Steel’s creative AoR
* Ranbir Kapoor is Lenovo brand ambassador
(29 May 2012 )
* Titan's Zoop launches 'Madagascar 3' collection
* Lowe Lintas creates Fastrack's new ad campaign
* Levi's moves creative account to W+K
* Coca-Cola launches ad campaign with Sachin Tendulkar
* MediaMind introduces Slider ad format in India
* Aidem to handle Radiowalla Network’s ad sales
* Airtel launches mobile platform for advertisers
(28 May 2012 )
* India has caught up well with rebranding revolution: Dunning
* Sony Mobile to launch new campaign for Xperia in June
* Ormax Media launches new customised research tool OBM
* McCann Erickson conceptualises MetLife India's new ad campaign
* Something out of nothing: Rob Middleton
* CBS claims ratings victory among US networks
(26 May 2012 )
* Brand IPL plummets to $2.92 bn; franchises brand value down 15-20%
* Meridian wins creative mandate of hungama.com
* DDB Worldwide acquires London-based adam&eve
* Scarecrow elevates Banerjee to Delhi branch head
(25 May 2012 )
* Time to democratise brands: Kevin Hill
* Lowe Lintas India, Lifebuoy get India's first Global Effie
* IPL season 5 sees drop in ratings and TV ad rev
* Value airtime to maximise resources: James Wilkinson
* SMG Digital biz head for India Ritesh Singh quits
* Delamere teaches how to strategise in a dynamic market
(24 May 2012 )
* Life OK topples Sab, touches high of 123 GRPs
* Isobar executes online flash mob for Reebok
* What The Hell? to conceptualise Slotco's revamped identity
* Balki and Shekar Kapoor to present Global Indian at Cannes Lions
* Sony India to up marketing spend by 25% to Rs 4.5 bn in FY'13
* Cartoon Network launches 'Back to school' consumer products
* ICICI, Airtel in world's top 100 brands
(23 May 2012 )
* Dentsu Marcom to handle the creative duties of DS Group’s brand
* Ashok Lalla quits Mindshare
* Noshe Group picks Sunanda Batra as VP for media buying & planning
* Siddhartha Roy is 'Happy' COO
(22 May 2012 )
* Group M to launch Xaxis in India in 6 months
* O&M acquires stake in Myanmar’s Today Advertising
* Vidya Balan is brand ambassador for new Aliva variants
* Sunil Kumar calls it a day at DDB Mudra Digital
* Indo Nissin Foods to sponsor Indian contingent for Olympics
* Arijit Ray moves to Dentsu Communications as CEO
(21 May 2012 )
* Aegis Media aims at widening profits in 2012
* Ogilvy creates ad campaign for Spice Mobile
* Dentsu sets up arm in India for sales promotion
* Aurora Comms creates a new ‘reality’ in Max New York Life's campaign
* Dentsu America wins oneworld global ad account
(19 May 2012 )
* Cogmat wins Live In’s social media biz
* IPL ratings stand at 3.3 TVR for 57 matches
* Publicis Ambience ropes in Ferzad Variyava as ECD
(18 May 2012 )
* Khushi Advertising bags ad films screening rights of Fun Cinemas for two years
* Sonali Bendre is Oriflame brand ambassador
* WaterHealth entrusts Orchard Advertising with creative duties
* Karunendra Mathur set to write a new chapter with 'The Page'
* Maxus wins Discovery’s media mandate
(17 May 2012 )
* Aamir Khan's debut TV show Satyamev Jayate opens with 4.1 TVR
* Parliamentary committee wants action against ads of prescription drugs
* Ibope, Repucom launch sports marketing research service in LatAm
* Honda unveils brand strategy for 'Dream' series in India
* Cogmat wins Benzer’s digital mandate
* Nakshatra unveils logo and brand identity
* Meridian infuses young blood to leadership
* GM plans to pull the plug on paid ads on Facebook
(16 May 2012 )
* Asci pulls up Dainik Jagran's & Vodafone's ads
* Broadcasters set to challenge Trai regulation on ads
* Nike renews Asian Football Confederation contract
* Soni ok to all party meeting on offending ads
* Publicis Groupe acquires Longtuo to boost China presence
* SMG Digital makes two key appointments
(15 May 2012 )
* Trai caps TV ad breaks at 12 minutes per hour
* Clinic Plus makes Navbharat Times talk on Mother’s Day
* Dhoni on board as Ashok Leyland’s brand ambassador
(14 May 2012 )
* RAM outlines radio listening trends in 9 cities
* Martin Sorrell's 10 marketing commandments
* Sony eyes ad rev of Rs 900 mn from Indian Idol
* JWT rolls out ad campaign for TOI's recently launched Kerala edition
* P&G brings 'Thank you, Mom' campaign to India
* Tata Salt links new TVC with mother's role in nation building
* Zodiak Kids launches international research department
* Govt to spend 40% of its TV ad budget on regional channels
(12 May 2012 )
* Satyamev Jayate notches 4.27 TVR in 6 Metros
* Shubhradeep Guha named as India country manager for Sapientnitro
* Ashok Leyland consolidates media biz under DDB MudraMax
(11 May 2012 )
* Aamir Khan’s Satymev Jayate debuts with 3.8 TVR on Star Plus
* Indian railways advertises heavily on print, TV gets piddly amount
* Dheeraj Sinha quits Bates
* Big RTL unveils logo for ‘Thrill’
* Wizcraft sets foot in Sri Lanka
* Virurl raises $1.2 mn in seed financing
* Kentucky Derby draws 14.8 mn viewers on NBC Sports
* Triton to handle Combbos account
(10 May 2012 )
* IPL ratings remain flat at 3.4 TVR for 46 matches
* DID Li’l Masters lifts Zee TV to No. 2
* Ogilvy brings back Cadbury’s ‘Shubh Aarambh’ campaign
* Dabur ups ad spends by 43% to Rs 1.82 bn in Q4
* Mad over Donuts to spend Rs 20 mn in promotions this year
* TV holds lion's share of ad spends in US: Nielsen
* ad2c makes two senior level appointments
(9 May 2012 )
* Marico ups ad spend in fiscal as focus is on growth
* Milestone on hiring spree
* Sanjay Thapar bids adieu to O&M; joins Bates as CEO
* Havas Media launches Havas Media Ortega in Phillipines
* Madison Media appoints Manish Bharil as GM to head Britannia biz
(8 May 2012 )
* W+K to start programme to help creative entrepreneurs
* IPL sees drop in female viewership: Percept
* DDB MudraMax wins digital duties of Hitachi and Huawei
* DDB Mudra Delhi loses four senior officials
* MCCS unveils new logo
(7 May 2012 )
* Hakuhodo Percept rolls out its first campaign for Sony Handycam
* GE launches new campaign to reinforce commitment towards localisation
* Indian cricket fans have tribal passion akin to mature soccer markets: Study
* GTV most trusted way of paid advertising: Nielsen
* MTV outlines characteristics of India's youth
(5 May 2012 )
* Grey's creative team sees changes
* Lintas Media Group bags OCL & Eden City’s media biz
* Big Live partners with Marico for outreach programme in Bihar
* MediaVest bags Ramdev Foods media biz
(4 May 2012 )
* Sony rides on 3 Idiots to regain No. 2 spot
* P&G's Q3 ad spend up 39% to Rs 526 mn
* Kensico Digital appoints Hemant Patel as director data services
* Comic Con India launches merchandise in India
* 36 IPL matches notch 3.41 TVR
* Salman Khan is Suzuki's first brand ambassador
* Ad Club Madras elevates Karthic Moorthy to president
* Tata Nelco dons new brand identity
(3 May 2012 )
* HUL's promotional spends drop 3.58% to Rs 26.97 bn in FY'12
* Trident associates with HT Media for print advertising
* Kareena Kapoor endorses Alpenliebe 2 Choco Eclairs
* Nickelodeon launches new eye wear collection
* Rajesh Khanna makes his TVC debut in Havells' new campaign
* InMobi makes two senior appointments
* Interbrand to build Digital Branding in India
* Lintas Initiative Media bags DS Foods's media biz
(2 May 2012 )
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Click below for the past year's Archives
* ARCHIVES FOR THE YEAR 2011
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