MUMBAI: Badri Narayan has joined Mogae Media as its head of analytics.
Narayan will be based at Mogae's Delhi headquarters and will report to chief intelligence officer Pavan Chandra.
An IIT-ian from Mumbai, Natayan graduated from Mumbai University as a science student.
He has worked with companies like Adnova Technologies, Zenith Optimedia, DDB Mudra and a recent start-up, Corporate Storytellers. He has knowledge of process flow technologies, analytics and media buying. He has developed a range of analytics software for media planning, logistics as well as online retail firms. He is adept at handling various database technologies and also has an intuitive feel for the social media space.