Indiantelevision.com's MAM Stories Archives - 2012
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    MAM Stories in the month of March
     
     
   
* Zee News cuts ad air time by 30%, ups rates
* Britannia launches commercials for housewives to be 'snack happy'
* Emirates 'Hello Tomorrow' as it shifts from travel to lifestyle brand
* Times Internet ropes in sponsors for IPL 5.0
(31 March 2012 )
* Mash Advertising walks away with Philips' mobile handset creative biz
* Net4 awards creative and digital mandate to Cheil Worldwide SW Asia
* KKR in licensing deal with e-com venture Freecultr
(30 March 2012 )
* Majority of Indians interconnected with the world through email, social media: Ipsos poll
* Kings XI Punjab inks six-year L&M deal with Miroma Entertainment for MG of $6 mn
* Sipahimalani back at Bates as ECD
(29 March 2012 )
* Zee TV climbs to No. 2 spot after a year
* Allen Solly unveils new brand identity
* Salman Khan gets 5% stake in Yatra.com
* Deccan Chargers ink multi-million dollar deal with Emirates
* IPG, Omnicom in JV for $1 bn Chevy account
(28 March 2012 )
* Aniruddha Deb joins Ogilvy Delhi as VP and biz head
* Rural is bigger than Urban India: Kashyap
* Lodestar UM wins PSI’s ‘Freedom 5’ and ‘Axshya communication’ accounts
* Sandeep Sharma joins RK Swamy Media Group as head
* OOH, digital need to marry for scale-up in India
* Heineken to receive MipTV 2012 Brand of the Year Award
(27 March 2012 )
* Govt mulls late night slot for telecast of certain adult ads
* Affle, Samsung launch 'Cricket Hub' ad campaign on the net
* adidas appoints MD & sales director for India
* The Thums Up man graduates to a new masculine code this summer
* Curry-Nation wins Borosil's creative biz
(26 March 2012 )
* Bajaj Allianz to roll out new retirement ad campaign
* Symphony coolers tell a new story in summer campaign
* Global TV viewing up by 6 minutes, series most popular
(24 March 2012 )
* Haywards 5000 launches new campaign ‘Hausle ki Goonj’
* Ozone Media gets Siddharth Kelkar as AVP sales
* Nagendra Jaur is Converge Communications prez - South India
* eBay promises to give whatever Indian consumers want in new campaign
* Fujifilm ropes in Minissha Lamba as brand ambassador
(23 March 2012 )
* Disney, Mumbai Indians in licensing pact
* Pradeep Guha is chairman of AFAA executive committee
* Vodafone top recalled brand during IPL 4
* TBWA\India bags Fa deodorant’s creative biz
* Bertelsmann arm acquires majority stake in Networkplay
* Skoda awards creative mandate to BBH India
(22 March 2012 )
* Sony's attempt to sizzle the screen fizzles
* Piyush Pandey to receive 2012 Clio Lifetime Achievement Award
* Ormax Media expands Showbuzz coverage to 14 cities
* TV rules ad spends in NZ, Internet catching up fast
* Mobile advertising drives M&C Saatchi growth for 2011
* BMB India wins O-Six Travel & Hospitality creative biz
* 24 complaints on misleading & surrogate ads
* Ozone Media to offer Facebook ads
* Shailja Vohra joins Maxus as ESP head
* Reprise Media bags LG Electronics' digital biz
* Virat Kohli a hot property for advertisers
* Viacom launches service to connect clients with specific audiences
(21 March 2012 )
* Radio Mirchi marketing head Sriram Kilambi quits
* Jet Airways consolidates & rebrands low-fare products under JetKonnect
* Mogae Media appoints Varun Kohli as chief monetisation officer
* JWT to acquire stake in Pakistan-based digital agency
* Kaya gives digital mandate to Ultraviolet
* Times Television Network loses two VP-marketing personneL
(20 March 2012 )
* Max to spend Rs 100 mn on marketing IPL
* Haier India says 'Jhukna Mat' in new campaign
* MiD Day launches new positioning to identify with city
* Mogae Media appoints Rakesh Gopal as SVP
* Karishma Kapoor is Avalon Group brand ambassador
* Leo Burnett bags Limca's creative biz
(19 March 2012 )
* Trai reviews ad time policy for TV channels
* Cadbury rolls out new TVC for Oreo
* Micromax dons new logo, to revamp branding by month-end
* Discovery ropes in HP as presenting partner for Mythbusters
(17 March 2012 )
* McCann Erickson promotes Jitendra Dabas to EVP– planning
(16 March 2012 )
* Maxus appoints Mangesh Korgaonkar as GM - Mumbai
* Star Health awards media account to OMD
* IPL: Ormax Media to track ad recall impact
(15 March 2012 )
* ASCI and Goafest 2012 present 'Creativity with a Conscience'
* IBF, ISA and AAAI announce launch of BARC
* Kishore is Mogae Media Sr VP Priority Projects
* Dentsu Creative Impact bags Tetra Pak creative biz
(14 March 2012 )
* Pepsi changes the game with T20 football
* Vodafone gets 'Blackberry boys' back
* Fastrack to up communication spends by 50% next fiscal
* Indians make presence felt on Cannes Lions 2012 jury
* MPG India appoints Ruma Sengupta as director of strategy
(13 March 2012 )
* Nilesh Naik joins Perceot/H as SCD in Bangalore
* Grasshoppers launches new digital arm grownups
* Manisha Tripathi to head SMG's LiquidThread in India
* Tatva hires AMO Comm to handle creative duties
(12 March 2012 )
* Bates crafts Tata AIG's extended campaign
* Tang introduces Mango flavour as summer approaches
* Mindshare releases report on Gen Y entrepreneurs
* Appy Fizz ‘chills’ with Saif Ali Khan
* TV ad rev reaches record high of £4.36 bn in 2011 in UK
(10 March 2012 )
* Tata Sky launches new TVC focusing on services
(9 March 2012 )
* GEC battle: Sony, Colors, Zee heat up competition for 2nd spot
* BBC Worldwide beefs up cookware and Lifestyle licensing offer
* Curry-Nation picks up Nirlep’s creative biz
* The Glitch brings on board Roshan Abbas
* Hotel Renaissance’s creative mandate goes to Onads Communications
* Yashraj Rao joins Big CBS as sales head for Love and Spark
* SMG elevates Sriram Sharma to VP South ops
(7 March 2012 )
* UK’s ‘i-am’ associates enters India with Percept as partner
* Rajasthan Royals eyes 20% growth on back of UltraTech Cement sponsorship deal
* ASCI upholds 17 out of 31 complaints
* RK Swamy BBDO Interactive wins Mercedes-Benz's digital mandate
* Havas Media bags Air France global account
(6 March 2012 )
* Neo may land up with Rs 800 mn ad rev from Asia Cup
* IRS Q4: C&S, Internet continue growth momentum
* UltraTech Cement is principal team sponsor of Rajasthan Royals
* Sahara Force India teams up with Hackett
* IRS Q4: Dainik Jagran, TOI continue to dominate
* JWT, Webchutney and Nokia shine at the Olive Crown Awards
* Yatra.com awards media mandate to ZenithOptimedia
* Badri Narayan to head analytics at Mogae Media
* Lintas Initiative Media bags Crazeal's media biz
(5 March 2012 )
* Havas reveals rebranding plans
* Goafest firms up list of speakers
* BBC Advertising opens first office in Switzerland
* Emami ties up with Dhanush starrer '3'
* Ipsos' revenue for the year up 19.5% to 1.3 billion euros
* IndusInd Bank unveils new ad campaign
(3 March 2012 )
* D Sriram joins Madison Media as consulting director
* Punitha bids adieu to Madison, to join Google
* American Tourister partners with Agent Vinod
* Percept/H bags Ditto TV’s creative biz
* Monster Energy to sponsor two FIM races
* Nike ups Gangopdhyay, appoints Avinash Pant as India marketing head
* SMG's Alambara quits to join Daily Thanthi as COO
(2 March 2012 )
* WPP bullish on Olympics, fiscal rev up 7.4% to £10.02 bn
* Nimbus ropes in Vodafone, Imperial Blue as WSH sponsors
* McCann Erickson gets Dhiren Amin as group planning director
* Nokia awards digital biz to Euro RSCG
* Webitude bags social media duties for Cleartrip
* Jyothy Labs-Henkel brings on board DDB Mudra Max and LMG
* Global ad spend to increase by 4.9% to $465.5 bn in 2012
(1 March 2012 )
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Click below for the past year's Archives
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