Star Jalsha will unveil on 17 June a refreshed
identity with a new diamond Star logo.
logo will make its first appearance while airing the one-day
fictionalised event, 'Chalo Paltai' (Lets bring a change).
Paltai' is also the brand philosophy of the channel.
Jalsha said that this new identity refresh will be backed
programming that reflects and reinforces its brand philosophy
further deepen its bond with the viewers.
new logo shows the light and energy at the heart of the channel.
It is also feminine yet powerful - a symbol of clarity and
purity, denoting optimism and aspirations that every woman
embraces as an inherent quality. The red swoosh signifies
the strength and emotion that binds together. It is the colour
of hope, desire, celebration, passion, love, and holiness.
Jalsha, which was launched on 8 September 2008, is soon going
complete four years. Shortly after the launch, it climbed
ladder and is leading the genre with significant lead since
India president ad sales and Star Jalsha GM Kevin Vaz said,
Star Jalsha has become synonymous to Bengal with every
step taken since its inception. It has embraced Bengals
sentiments, aspirations, values and traditions in becoming
a clear leader in the states entertainment scenario."
the new look, Vaz said, This is about another beginning,
of reinventing concepts, stories treatment and packaging,
to keep up with changing emotions, societal changes and a
fresh take on life and relationships."
brand refresh is being brought alive though a disruptive marketing
strategy, both in terms of creativity and scale, covering
media mix of air, OOH, Print, Activation and Digital.
added that it will be for the first time in the history of
regional television brands in India that a refresh is happening
such depth of detail, permeating to the core of its business.
We have a huge outdoor plan. In a small state like West
will have 500 hoardings. Apart from this, there will be branded
trains, and all leading newspapers will have full page ads.
look will also be promoted on the network channels,
Jalsha claims that its key shows like 'Ekhane Aakash Neel',
'Durga' and 'Bandhan' have presented viewers with a myriad
emotions by presenting a fresh perspective on life and relationships,
living up to the brand philosophy and celebrating Notun
the channel has also incorporated significant changes in
the story lines of some of its shows including Maa, Ishtikutum
Tapur Tupur, to keep up with its tag line.
it is also launching two new shows: Aanchal, s story
that weaves the tale of a simple village girl who takes life
head on and decides to bring justice to her family, and Care
Kori Na, a coming of age love story in the backdrop of campus/college