Tupperware, offering food storage products, preparation and
serving items, has launched its latest ad campaign titled
'She Can, You Can'.
campaign has been conceptualised and executed by IBD India-
A Percept-Hakuhodo Company.
campaign highlights the vision of Tupperware to 'Enlighten,
Educate and Empower' women across the globe wherein the exposure
is sure to make them more confident of themselves. It
intends to give a human touch to the brand Tupperware and
inspire the modern women to create a path of their own.
promote the brand, Tupperware has roped in Chhavi Rajawat
(sarpanch at village Soda in Rajasthan) and Saloni
Malhotra (founder and CEO of first KPO in rural India- Desicrew
Solutions), who brought about changes in the lives of the
company is taking a 360 degree marketing route. It will use
TVCs, print advertisements, social media, BTL activities and
on-ground activations like seminars and workshops for enlightening
women across the country.
ad film has been directed by Shoojit Sircar (director-Vicky
Donor). It intends to engage the womenfolk with the ideology
and help them take a step towards realising their dreams.
It is here that by creating an emotional connect with the
success stories of Rajawat and Malhotra, the modern
woman can relate to them which will act as a source of motivation
India MD Anshu Bagai said, "There are two aspects to
brand Tupperware. On one hand, we have innovative kitchen
solutions and for that you have seen a lot of creative campaigns
from Tupperware over the last couple of years. These have
clearly established Tupperware as a leader in this category.
the other part of Tupperware is Women Empowerment which is
very deeply ingrained in the DNA of Tupperware. Being a direct
selling organisation, we have an all-women sales force where
a lot of them come from a very simple background but go on
to achieve big things in life. They not only earn money which
helps them to support their families, but the exposure they
get when they join Tupperware makes them far more confident
individuals. It is this that we are celebrating in this campaign."
Brands COO Jyotsna Chauhan averred, "For over 16 years
Tupperware has been giving women in India a platform to exercise
their economic freedom. With 'She Can, You Can', the idea
is take this philosophy to the next level by setting up role
models who can be emulated and also to highlight how Tupperware
has been a catalyst of this change.
idea was based on a simple insight: in the face of a challenge
one always responds 'If you can, why can't I?'.
bravado is deeply ingrained in our psyche. We just had to
bring together visual role
models and connect them with the audience and let their words
inspiration do the rest. The idea was more of a dream at Tupperware
which we let take its own path and chart its own course of