DELHI: The Directorate of Advertising and Visual Publicity
has decided to issue new ad rates for 200 private cable and
satellite channels which have become effective from 1 June
while continuing "for the time being" the existing
rate of FM radio.
new rates have come following the announcement of the new
rate determination formula by the Information and Broadcasting
has also provisionally extended the empanelment of all C&S
TV channels currently empanelled with it till 31 August. There
are six time bands in the revised rates.
DAVP has decided to extend till 31 August or the date of completion
of the fresh empanelment process of television and FM radio
an advisory issued on 30 May, DAVP noted that it had commenced
the process of empanelment in 24 May but had not been able
to complete it by 31 May as announced earlier. DAVP empanelment
is done for a period of three years.
listed 200 channels (which can be seen on www.davp.nic.in)
may also apply for their empanelment with DAVP for the year
2012-15 using the Online Application Form available on the
the channels that are currently empanelled with DAVP have
to give their acceptance to the revised rates by 15 June 2012.
the Ministry had put on its website the content of the radio,
television and print advertisements of the Bharat Nirman ads.
channels are under contractual obligation to telecast DAVP
or AA (Authorised Agency) advertisements and face suspension
for a year if they drop Government spots.
of the total annual budget allocation for television, 40 per
cent is exclusively earmarked for regional channels.