Digital agency Cogmat has been roped in by luxury hotel InterContinental
Marine Drive to handle its social media mandate. This is a
first for the Mumbai-based luxury hotel and the spends on
social media are estimated to be 10 per cent of the total
marketing budget for the digital medium.
The core idea of the campaign will be to drive the brand message
on the social media platform. No pitch was called for the
Cogmats duties on the mandate include reviving the existent
properties that Intercontinental Marine Drive on the social
media platforms like Facebook and Twitter. It will also be
involved in enhancing the brands online reputation using
social media and industry relevant websites such as Tripadvisor,
Zomato, Burrp and Lonely Planet by answering guest queries
and calling for customer feedback.
Earlier this month, Neemrana Hotels hired Internet Moguls
for search engine optimsation.
Cogmat is a digital media agency based in Mumbai and Hong
Kong. It works with companies from industry verticals like
education, luxury hospitality, financial services, FMCG and
retail. Its clients include Oxemberg, Eurokids, Welingkar
Group of Institutes and Mufti.