Bengaluru-based creative agency Happy has launched a new division
-- Design Cell -- as part of its expansion plans. The new
division will be led by Shilpa Colluru in Bengaluru and Pallavi
Nayak in Mumbai. The company had started Mumbai operations
in January this year.
Cell will offer services in the areas of identity creation,
branding and packaging, along with retail and environment
design. While business development will be driven from Bengaluru
and Mumbai offices the division aims to service clients across
India. The creative delivery, however, will continue to take
place from Bengaluru.
CEO Kartik Iyer said, "We have been offering design services
to many from the day we started. We've also been fortunate
to win a few awards for our work in Design. We took our time
to build a body of work and crystallise on a strategic design
process that is our own. The design cell shall work as an
independent unit with its own business targets and talent
pool. We see a huge opportunity in this space and are confident
we can inject new energy and excitement in this space."
COO Praveen Das added, "Having a specialised design cell
only seemed like a natural progression for us as it allows
us to do a lot more for our clients. It also makes more sense
for companies and brands that have been newly formed and are
preparing for a launch."
to Iyer Design is more than just making things look pretty.
"There is science behind effective design. India is at
a stage where her people have begun to develop a strong aesthetic
sense and appreciation for design. We believe that this will
play a strong ancillary role in shaping the way Indian businesses
look at branding and design as a key to drive growth,"
the past, Happy has designed for projects like The Lee Never
wasted Bag and The Skinny jeans packaging for Lee. The agency
was also responsible for online fashion retailer Myntra.com's
new logo. Happy also created the logo and worked on the store
experience of fashion retailer Basics Life.
from Design, Happy's creative wing is behind the popular Flipkat.com
advertisements featuring small children as grown-ups.