MUMBAI: Business news channel BloombergUTV has appointed Aegis Media's Vizeum India as the media AoR.

Bloomberg UTV president Sriram Kilambi said, "We were on the lookout for a passionate, result oriented partner who would think like us and find value for us. Vizeum came to us with strong references and once we met, we knew they had what we were looking for. We are looking forward to working together."

Vizeum MD Indian subcontinent S Yesudas said, "We had a dream of attracting clients and talent to Vizeum automatically in our 4th year of operation, rather than us having to go out, based on what we do. As we are embarking on the 4th year, am delighted with the progress we are making. I take this opportunity to welcome Bloomberg UTV into the Vizeum family. We are thankful to Sriram and his team for considering us worthy. This business will be handled out of our Mumbai Office."

Recently, Vizeum also won the media duties for Fox Star Studios, Ricoh India and Cholmandalam Finance.