MUMBAI: Ashwini Dhingra has been appointed DDB Mudra Delhi SVP and will report directly to DDB Mudra Group Delhi president Vandana Das. He will be handling some of the agency's Delhi-based clients such as Dabur, HBO, Jaypee Group, PepsiCo, Twinings and Wrigley's.

Dhingra's previous stint was with JWT Kolkata where he was vice president and director client services. He started his career in 1990 with Specialty Papers and shifted to advertising in 1997 with Euro RSCG where he worked for 14 years before joining JWT in 2011. In his tenure of 15 years, Dhingra has worked with Essar Cellphone, Lacoste, Kohler, Lebon, IMT, Jaypee Group, Zee News, ITC, Mayur Plywood and Tata Steel to name a few.

DDB Mudra Group CEO and managing director Madhukar Kamath said, "For the DDB Mudra Group, Delhi is the growth market. Our offerings - advertising, media, digital, CRM, experiential, shopper marketing, retail and strategic branding enable us to deliver to a varied client portfolio. In line with our strategy to grow in Delhi, which already accounts for close to 40 per cent of the DDB Mudra Group businesses, we are further strengthening the team with Ashwini who comes to us from JWT. We now have a terrific team in place spearheaded by Vandana."

Das said, "Over the past few months, the team in Delhi has gotten stronger. We've got Radhika Das, Xavi, Ravinder Siwach, Nagendra Choudhary and now Ashwini on board. All of them are experts in their respective fields and I feel truly privileged to lead such a talented team."

Dhingra said, "It is a fantastic opportunity to join an agency focussed to touch newer heights and I am looking forward to adding value by teaming-up with one of the best talents of the advertising industry."