Luxor Writing Instruments has appointed Bollywood actor Deepika
Padukone as the brand ambassador for its brand - Pilot for
Group executive director Pooja Jain said, "We understand
that young consumers today are very discerning of the brands
they use. The brands have to match their aspirations, ambitions
and personality. Deepika comes across as a go getter who has
made it on her own, is confident of her choices and works
hard to achieve what she desires from life. Our association
with her is the right fit with many common factors between
Pilot and Deepika which appeal to the youth instantly. Luxor
range of writing instruments is exported to 110 countries
worldwide thus we also wanted a face that would be internationally
company will be launching a multi-media campaign for Pilot
that will be created by Lowe Lintas.
Lintas chairman and chief creative officer R Balki added,
"Deepika is a confident person and represents the youth
which is aware and determined. Her personality perfectly matches
with Pilot and reflects the achievements of the young generation.
The ad campaign for Pilot will keep this synchronicity in
mind and will have a young feel."
has variants like Pilot Hi-tecpoint 05, Pilot Hi-tecpoint
V7, V SIGN, Hi Techpoint V5 Grip and Frixion 07 Roller Ball.