Leo Burnett chief strategy officer Singapore and Malaysia
Saurabh Varma has been elevated to the post of regional chief
strategy officer for the APAC region. He will report directly
to Leo Burnett Asia-Pacific president Jarek Ziebinski.
In his role as regional chief strategic officer, Varma will
oversee all heads of strategy and planning directors across
all Leo Burnett Group offices in the region. He will be responsible
for ensuring that strategists of all planning disciplines
across Asia-Pacific are properly trained and well-equipped.
He will also head a regional effectiveness council which will
comprise key effectiveness leaders overseeing sub-regions
of Southeast Asia, North Asia, India and Subcontinent and
Australia which Leo Burnett will be launching in the near
future. Varma will continue as a member of the Leo Burnett
Worldwide HumanKind Standards Board and represent Leo Burnett
Asia-Pacific on the Leo Burnett Worldwide Global Planning
Varma joined Leo Burnett in 2007 and has more than 14 years
of aggregate experience in the industry having worked across
multiple categories including retail, FMCG, banking and finance
and consumer durables. During this time he has worked on brands
such as Indian Oil, Lakme, Vicks, Nivea, Fosters, Philips,
HP, Blackberry, Samsung, Friesland Campina Asia-Pacific (Dutch
Lady/Foremost/Frisian Flag), MCYS and United Overseas Bank.