BANGALORE: Star Network's Malayalam general entertainment channel Asianet has roped in a number of sponsors, many of them local, for its 'Asianet Television Awards 2012'. The event will be aired tonight on Asianet from 6 pm onwards.

For the title sponsorship, jewellery chain 'Bhima Jewellery' has come on board, which has its stores in Kerala, Tamil Nadu and Karnataka. ATA is 'powered' by Emmannuval Silks', a local Kerala based apparel brand that claims to have the largest collection of wedding silk for women.

The co-sponsors include ITL Motors, Rasna, Keralamatrimonial.com and Gold winner. ITL Motors is a Kerala based automobile dealer, while 'Gold Winner' is a brand of the FMCG group Kaleesuwari that has a presence in the four southern states and Goa. Rasna is the only national brand.

The live ATA event held at Palakkad was witnessed by 15,000 strong crowd claims the channel. Several prominent persons from the film industry and socio-cultural spheres were present on the occasion.