Star Network's Malayalam general entertainment channel Asianet
has roped in a number of sponsors, many of them local, for
its 'Asianet Television Awards 2012'. The event will be aired
tonight on Asianet from 6 pm onwards.
the title sponsorship, jewellery chain 'Bhima Jewellery' has
come on board, which has its stores in Kerala, Tamil Nadu
and Karnataka. ATA is 'powered' by Emmannuval Silks', a local
Kerala based apparel brand that claims to have the largest
collection of wedding silk for women.
co-sponsors include ITL Motors, Rasna, Keralamatrimonial.com
and Gold winner. ITL Motors is a Kerala based automobile dealer,
while 'Gold Winner' is a brand of the FMCG group Kaleesuwari
that has a presence in the four southern states and Goa. Rasna
is the only national brand.
live ATA event held at Palakkad was witnessed by 15,000 strong
crowd claims the channel. Several prominent persons from the
film industry and socio-cultural spheres were present on the