Cricket South Africa (CSA) has roped in financial services
group Momentum as its official single-title sponsor of all
one-day events under its jurisdiction.
contract gives Momentum full sponsorships rights of One-Day
International (ODI) cricket as well as One-Day Domestic events,
both at franchise and affiliate level over the next six years.
to South African daily The Star, the sponsorship is in the
region of 30 million Rands.
sponsorship also includes a boost for ongoing development
at provincial level with support of the National Club Championships
included in the deal.
Acting CEO Jacques Faul said, This new ODI partnership
will play a significant role in our ultimate objective in
this format of finally bringing the ICC World Cup back to
our trophy shelf in 2015. This support will enable us to achieve
our vision of making cricket a truly national sport and South
Africa a nation of winners.
CEO Nicolaas Kruger said, Momentum is delighted to have
secured this sponsorship deal. We are pleased that we have
had a meeting of minds on the way forward for cricket in South
deal will come as a boost for CSA which was rattled by misappropriation
of funds involving former chief executive Gerald Majola, who
was suspended by Cricket SAs Board of Directors pending
regard to the necessity to improve future governance issues,
Momentum is satisfied with both the contractual assurances,
as well as governance improvements that have been implemented
by CSA. We see this investment as a solid business proposition
for the Group and a way to align and extend our brand awareness
to a broader audience," added Kruger.