Delhi based creative agency What The Hell? (WTH?) has bagged
the creative duties for electronic voucher distribution system
provider Payworld. The brand's creative mandate was with Grasshoppers
prior to this.
account size is in the range of Rs 140 million and the focus
of spends will be on online/digital and BTL activities.
pitch was called for the account and the decision was made
after WTH? approached the e-commerce company with its ideas,
the agency said. The move comes in preparation to the company's
plans to diversify in the money remittance and mobile payments
COO Praveen Dhabhai said, "With new services and verticals
being launched we were looking for a strategically strong
and creatively excellent partner. That's where we found What
The Hell? fitting in with their strong hold and sound knowledge
on online and digital marketing domain will give us an edge."
Director Dhiraj Kumar added, "It's a great win for WTH?
The buying behaviour of the Indian Janta is shifting towards
online at a very fast pace. Hence, it would be interesting
for us to carve a niche for Payworld in the domain. With Payworld
diversifying into mobile payments, the account win becomes
a lot more exciting."
strategic planner- digital and new media Aman Mishra said,
"Payworld will be an exciting account to work on. Online
and digital will be the key. Mobile is a very exciting space
to work in. Planning digital and interactive things for it
would be fun."
a 40 year old company, is a part of Sugal and Damani Group
and have diverse interests ranging from hospitality, real-estate
and jewellery to broking travel and tourism and engineering.