MUMBAI: Turner Broadcasting System Asia Pacific has appointed Melissa Tinker as vice president of its licensing and merchandise division, Cartoon Network Enterprises (CNE).

Tinker brings over 15 years of industry experience focused on crafting licensing strategies for brand expansion, and was instrumental behind the success of many kids' and family entertainment brands.

In her new role, she will be reporting to Turner Broadcasting System Asia Pacific senior VP and MD, Entertainment Networks Sunny Saha.

"Melissa is joining the CNE team at a time of unprecedented growth for our business in Asia. With Melissa's proven track record within the industry, CNE will be taken to even greater heights as she identifies innovative partnerships that create more opportunities for brand engagement," Saha said.

Tinker will assume the leadership of CNE's regional licensing & merchandise strategy, planning and network collaboration for Turner's franchises such as Ben 10, Adventure Time, The Amazing World of Gumball and The Powerpuff Girls.

Tinker's appointment coincides with CNE's expansion across the region that includes branded learning centres and themed destinations in addition to the growth of traditional categories of toys, apparel, home entertainment, publishing and lifestyle products.

"I am delighted to be joining Cartoon Network and to be working alongside such a dynamic and experienced team. I see endless opportunity with such powerhouse brands and the exceptional content Turner has to offer. I am very much looking forward to developing regional initiatives to support the franchise partners and introducing new partners to the business," said Tinker.

Prior to this, Tinker was with Chorion, Australia for six years, where she was Sr VP of Licensing, Asia Pacific.

She has also worked with Haven Licensing where she managed a portfolio of Universal Studios, MTV Networks/Nickelodeon and ACP.