Turner Broadcasting System Asia Pacific has appointed Melissa
Tinker as vice president of its licensing and merchandise
division, Cartoon Network Enterprises (CNE).
brings over 15 years of industry experience focused on crafting
licensing strategies for brand expansion, and was instrumental
behind the success of many kids' and family entertainment
her new role, she will be reporting to Turner Broadcasting
System Asia Pacific senior VP and MD, Entertainment Networks
is joining the CNE team at a time of unprecedented growth
for our business in Asia. With Melissa's proven track record
within the industry, CNE will be taken to even greater heights
as she identifies innovative partnerships that create more
opportunities for brand engagement," Saha said.
will assume the leadership of CNE's regional licensing &
merchandise strategy, planning and network collaboration for
Turner's franchises such as Ben 10, Adventure Time, The Amazing
World of Gumball and The Powerpuff Girls.
appointment coincides with CNE's expansion across the region
that includes branded learning centres and themed destinations
in addition to the growth of traditional categories of toys,
apparel, home entertainment, publishing and lifestyle products.
"I am delighted to be joining Cartoon Network and to
be working alongside such a dynamic and experienced team.
I see endless opportunity with such powerhouse brands and
the exceptional content Turner has to offer. I am very much
looking forward to developing regional initiatives to support
the franchise partners and introducing new partners to the
business," said Tinker.
to this, Tinker was with Chorion, Australia for six years,
where she was Sr VP of Licensing, Asia Pacific.
has also worked with Haven Licensing where she managed a portfolio
of Universal Studios, MTV Networks/Nickelodeon and ACP.