MUMBAI: Casbaa has appointed Jenny Setnicker as head of advertising development.

Setnicker has more than 15 years of media industry experience with eight years at CNBC Asia in advertising sales and client content solutions. Before that she worked at Omnicom Group developing client sponsorships for Millsport LLC in New York. Prior to that, she was in Hong Kong as part of Star TV's programming and acquisitions team.

Setnicker will be based out of Singapore and will be responsible for marketing the benefits of multichannel advertising. She will also handle new investment in the development of data and actionable insights relevant to the multi-channel TV sector in all its forms along with promoting value proposition for pay TV to media agencies, clients and network owners.

Setnicker will also be in charge of promoting the best interests of the Casbaa advertising members - AETN All Asia Networks, BBC Worldwide, Discovery Networks Asia-Pacific, FOX One Stop Media, NBCUniversal, Sony Pictures Television, TrueVisions and Turner Broadcasting System Asia Pacific.

Casbaa CEO Simon Twiston said, "With her extensive knowledge and experience in this industry, the appointment of Jenny is another significant step in Casbaa's efforts to increase awareness of the power of advertising on multichannel TV."