Casbaa has appointed Jenny Setnicker as head of advertising
has more than 15 years of media industry experience with eight
years at CNBC Asia in advertising sales and client content
solutions. Before that she worked at Omnicom Group developing
client sponsorships for Millsport LLC in New York. Prior to
that, she was in Hong Kong as part of Star TV's programming
and acquisitions team.
will be based out of Singapore and will be responsible for
marketing the benefits of multichannel advertising. She will
also handle new investment in the development of data and
actionable insights relevant to the multi-channel TV sector
in all its forms along with promoting value proposition for
pay TV to media agencies, clients and network owners.
will also be in charge of promoting the best interests of
the Casbaa advertising members - AETN All Asia Networks, BBC
Worldwide, Discovery Networks Asia-Pacific, FOX One Stop Media,
NBCUniversal, Sony Pictures Television, TrueVisions and Turner
Broadcasting System Asia Pacific.
CEO Simon Twiston said, "With her extensive knowledge
and experience in this industry, the appointment of Jenny
is another significant step in Casbaa's efforts to increase
awareness of the power of advertising on multichannel TV."