MUMBAI: The final match of the IPL, which saw Kolkata Knight Riders win against Chennai Super Kings in the last over, has notched viewership of 8.92 TVR, according to data from Tam Sports for C&S 4+ for All India market.
The viewership is a considerable increase from the 6.44 TVR that last year's final between Chennai Super Kings and Royal Challengers Bangalore garnered.
Overall, the season 5 of the IPL managed a viewership of 3.45 TVR, dropping from the 3.52 TVR the event managed last year but far below the 4.65 TVR got in 2010.
The cumulative reach for this year is the same as last year at 162 million. What helped the IPL a bit towards the end is the fact that the last few matches rated well which had been expected by media buyers.