MUMBAI: Mindshare Asia Pacific said Wednesday its new 'global to local' structure will be under a leadership team helmed by Ashutosh Srivastava.

APAC CEO Srivastava will now take up the position of chairman and CEO for global emerging markets. He will also be new global leader for products/services and talent development. Under his shadow will also fall Greater China which he will directly oversee.

Under the new restructuring, R Gowthaman will take up the charge of CEO for South and South East Asia. He was earlier chief client officer.

Both Srivastava and Gowthaman will be based in Singapore.

Agency's Australia CEO James Greet will add Japan, Korea and New Zealand to his responsibilities, and also be the APAC regional leader for talent. He will continue to be based in Sydney.

Srivastava will focus on emerging markets such as Russia, in addition to APAC. He will also work closely with global and regional leaders in London and Asia to drive new products and services - and with the agency's talent development community, work to strengthen the agency's talent pool and leadership globally.

Mindshare Worldwide CEO Nick Emery said, "I'm delighted that Ashutosh is taking on the global role to drive Mindshare’s development. Ashutosh is the epitome of a new world leader and our product, people and growth markets are in safe hands."

Srivastava’s promotion is accompanied by a change in the structure of Mindshare in the region, re-organising it around three clusters.

"In Ashu, James and G’man there is no better leadership trio and I am privileged to work with them," Emery added.

Talking about his new role Srivastava said, "James has in a very short time turned our Australia office into a powerhouse of great work and talent. G'Man has crafted our success in India, which is a world class office – and in the past few months built up our product for regional clients. Alongwith China, they have been the driving force behind the momentum we have across Asia Pacific. They are both outstanding leaders, and I look forward to working with them in their new roles."

Prior to joining Mindshare in 2010, Greet founded and ran talent recruitment firm The Ladder. Since 2010 he has turned around Mindshare's business in Australia.

The new structure of Mindshare in Asia Pacific brings it into line with Mindshare's operation in Europe, which is also organised around a cluster approach, and provides a global to local approach for the agency around the four core areas of trading, emerging markets, new products/services and talent development.