Bengaluru-based community library chain Justbooks Clc, owned
by Strata Retail & Technology Services, has appointed
Scarecrow Communications as its creative agency.
account will be handled out of the agency's Mumbai office.
Justbooks intends to take operations across India by incorporating
proven retail practices, like warehouse backed operations
with centralised inventory and new generation technology usage
like cloud hosted infrastructure with RFID enabled touchpoints
to meet the ultimate goal of every library.
founder and CEO R. Sundar Rajan said, "We are excited
to partner with Scarecrow in our attempt to redefine libraries
as a new generation platform connecting books and readers.
Building a brand around a traditional neighbourhood service
can present lot of interesting challenges and we look forward
to work with the creative team at Scarecrow in getting people
back to reading."
Communications founder director Raghu Bhat said, "Justbooks
is our first ever client from Bengaluru. This is a huge moment
for Scarecrow. Being a book lover myself, it will be doubly
satisfying if our campaigns succeed in making more people
visit Justbooks, which has the most charming libraries I have
recently bagged the corporate account for Religare.