MUMBAI: BMB India, a 50:50 joint venture between Trevor Beattie's BMB and advertising major Madison World, has appointed Raj Nair as chief creative officer.

Nair's last stint was with Contract advertising as regional creative director. He had joined contract advertising in 1997 as executive director and senior VP, where he grew to become the regional creative director.

BMB India CEO Prabha Prabhu said, "When we started BMB India, our objective was to imbibe the BMB culture. Hence we got Pat Burns from our London office as the CD. Now that we have passed that stage, we thought it was time to get a creative head from India. A person who has rich experience, done some edgy work, won lots of awards and has a respectable name in the industry. And Raj Nair fitted the bill. I am delighted to have Raj Nair as our Chief Creative Officer to help me take BMB to the next level."

BMB London chairman Trevor Beattie added, " Raj has been there and done it. He's a class act. He also gets what BMB is about, he instinctively knows what makes us tick. Raj has a portfolio and track record of stylish, uplifting work, we're very proud to have him carrying the creative torch for BMB India."

Nair added, "The time has come to help fashion the future of BMB in India. BMB have been creating some stand - out work in London. It's up to the team and I to do the same here. I want to help create and recommend communication solutions for clients that make the brand famous, ideally, regardless of the medium used. (We will be traditional/non-traditional/whatever-it-takes.) I want clients to feel and believe a sense of true partnership. And, very importantly, I want to help create and nurture an uplifting, rewarding, fun atmosphere at work that inspires and liberates people to create great work."

Nair has been in advertising for 20 years. Prior to joining Contract advertising, he had also worked with JWT and Enterprise.

BMB India is the advertising unit of Madison World with 22 units across 9 specialised functions of Advertising, Media, PR, Out-of-Home, Rural, Retail, Entertainment, Mobile, Events and Sports.