Bourbon, a chocolate biscuit brand, has unveiled TVC campaign
for its new offering- Cappucino.
television campaign, conceptualised by McCann Erickson, will
be supported by other mediums like social media, outdoor and
new variant is designed to delight the youth inspired by one
of their favourite pastimes of todays Coffee.
Called Bourbon Cappuccino for the first time ever, Bourbon
is now also square-shaped and has bitter-sweet coffee cream
on the inside.
Erickson regional creative director Anil Thomas said, Coffee
is a loaded symbol/ritual with the youth especially when it
comes to the opposite sex. It is this symbolism that we have
tried to charmingly capture through the situation of the date
night coming to an end. True to the Bourbon way of effortlessly
but cheekily masterminding desired outcomes, the girl cleverly
handles the situation by playing along with the boy and using
the double entendre of coffee to her advantage.
has used research extensively for the launch of Bourbon Cappuccino.
It has also carried out product testing, concept and communication
testing to finalise the launch mix.
a blind product test, Bourbon Cappuccino significantly beat
all direct and indirect offerings in the market place. In
terms of product concept fulfillment, Bourbon Cappuccino gave
us high fitment and satisfaction scores. With regards to communication,
consumers found it highly enjoyable and in keeping with the
brand values and core proposition of 'andar se kuch..bahar
se kuch,' Thomas added.
by Prashant Issar, the ad film has been produced by Tubelight
ad film shows a guy who has come to drop a girl at her home
in the night. She gets down from the bike and says bye as
she walks towards her house but the guy expects something
more than just a bye. She looks at the expectant
guy and says softly with a touch of seduction in her voice:
Want to come in for some coffee?.
boy feels excited and enters the girls house. While
he is waiting for the moment he hears a sound,
looks up in anticipation to see an old lady walking with the
tray. She is the girls grandmother and offers the guy
Bourbon Cappucino as she says Hello! Mein Nikki ki nani
hoon. Yeh lo coffee. Cappuccino lo na. The guy looks
stumped as he takes a bite and Nani asks, Achcha hai
video then announces how the Bourbon is made and pulls out
to see the coffee cup formation of biscuits and Bourbon cappuccino.
The last scene shows Nikki and Nani saying bye to the sheepish
looking guy. The girl has a wicked smile as Nani tells him,
Aate rehna beta and Nikki completes the sentence
with Bourbon Cappucino ke liye!