MUMBAI: The DDB Mudra Group's pre-media production solutions specialist agency Maatra has joined Omnicom Group's global integrated production powerhouse Gutenberg Networks.

The Indian agency will be rebranded Gutenberg Networks India, making it the 4th global centre after France, UK and USA.

The rebranded agency will be headed by Radhakrishnan Swaminathan who is currently Maatra president. The first centre in Asia, Gutenberg Networks India is strategically positioned to leverage and expand on Maatra clientele and provide a growth platform.

"We already work with a host of clients of the DDB Mudra Group and others. Our multi-location capability allows us to look at delivering pre-media production services across geographies," said Swaminathan.

DDB Asia Pacific, India & Japan chairman and CEO John Zeigler said, "We have a strategic vision of taking Maatra from India and transporting its service offering across Asia Pacific. With its robust platform and work flow technologies it is a natural fit with Gutenberg Networks. As a combined force, Gutenberg Networks India will be able to build on and will clearly offer benchmark services and value to all clients across the region. Gutenberg Networks can arguably be the third partner for any client after the creative partner, the media partner as the implementation partner."

Gutenberg Networks is a decade old global integrated marketing production organisation. Its core expertise lies in developing and executing cost effective communication campaigns in broadcast, web, press and print. With a workforce of over 1200 employees globally, the agency works towards leveraging and creating value through tightly executed global campaigns for its clients. It has over 75 partners across the globe including names like Philips, Star Alliance, PepsiCo Tropicana, Volkswagen and Canadian Tourism Commission.

DDB Mudra Group group CEO and managing director Madhukar Kamath said, "Maatra is a pioneering and a strategic effort in offering pre-media services from the DDB Mudra Group. Teaming with the best in the business, Gutenberg Networks and leveraging what Maatra has already achieved, Gutenberg Networks India will no doubt become a valuable hub and a part of a global presence. It is exciting to be Gutenberg Networks' 4th global centre and the first in Asia."