The DDB Mudra Group's pre-media production solutions specialist
agency Maatra has joined Omnicom Group's global integrated
production powerhouse Gutenberg Networks.
Indian agency will be rebranded Gutenberg Networks India,
making it the 4th global centre after France, UK and USA.
rebranded agency will be headed by Radhakrishnan Swaminathan
who is currently Maatra president. The first centre in Asia,
Gutenberg Networks India is strategically positioned to leverage
and expand on Maatra clientele and provide a growth platform.
already work with a host of clients of the DDB Mudra Group
and others. Our multi-location capability allows us to look
at delivering pre-media production services across geographies,"
DDB Asia Pacific, India & Japan chairman and CEO John
Zeigler said, "We have a strategic vision of taking Maatra
from India and transporting its service offering across Asia
Pacific. With its robust platform and work flow technologies
it is a natural fit with Gutenberg Networks. As a combined
force, Gutenberg Networks India will be able to build on and
will clearly offer benchmark services and value to all clients
across the region. Gutenberg Networks can arguably be the
third partner for any client after the creative partner, the
media partner as the implementation partner."
Gutenberg Networks is a decade old global integrated marketing
production organisation. Its core expertise lies in developing
and executing cost effective communication campaigns in broadcast,
web, press and print. With a workforce of over 1200 employees
globally, the agency works towards leveraging and creating
value through tightly executed global campaigns for its clients.
It has over 75 partners across the globe including names like
Philips, Star Alliance, PepsiCo Tropicana, Volkswagen and
Canadian Tourism Commission.
Mudra Group group CEO and managing director Madhukar Kamath
said, "Maatra is a pioneering and a strategic effort
in offering pre-media services from the DDB Mudra Group. Teaming
with the best in the business, Gutenberg Networks and leveraging
what Maatra has already achieved, Gutenberg Networks India
will no doubt become a valuable hub and a part of a global
presence. It is exciting to be Gutenberg Networks' 4th global
centre and the first in Asia."