WPP owned ad agency Grey has won the creative duties for Network18s
agency will handle the account from its Mumbai office.
multi-agency pitch was conducted prior to awarding the account
recently won the creative mandate for In.com, which is part
of Network18s digital arm Web18.
agency will be responsible for brand building for the network
and its first project will be along the lines of a corporate
campaign in which the various arms, ventures and properties
of the media conglomerate are likely to be leveraged.
Group has operations across television, internet, entertainment,
e-commerce, magazines and the mobile medium. The television
operations include business news channels CNBC-TV18, CNBC
Awaaz, general news channels CNN-IBN and IBN7, and IBN-Lokmat.