MUMBAI: WPP owned ad agency Grey has won the creative duties for Network18’s corporate account

The agency will handle the account from its Mumbai office.

A multi-agency pitch was conducted prior to awarding the account to Grey.

Grey recently won the creative mandate for In.com, which is part of Network18’s digital arm Web18.

The agency will be responsible for brand building for the network and its first project will be along the lines of a corporate campaign in which the various arms, ventures and properties of the media conglomerate are likely to be leveraged.

Network18 Group has operations across television, internet, entertainment, e-commerce, magazines and the mobile medium. The television operations include business news channels CNBC-TV18, CNBC Awaaz, general news channels CNN-IBN and IBN7, and IBN-Lokmat.