31 entries from India have made it to the final shortlist
in the Cannes Lions 2012 for the Press Category.
Mudra Group has got maximum with 10 shortlisted entries, followed
by Leo Burnett (eight entries), Ogilvy & Mather Mumbai
(six), BBDO India (four), Publicis Communications (two) and
BBH India Mumbai (one).
Mudra Group Mumbai has two shortlisted entries for Geebees
Beverages Coffee Gold for Great Fire of London and New
York Blackout campaign in Non-Alcoholic Drinks sub-category,
and three for Armenian Internet Shutdown, New York Blackout
and Great Fire of London campaign for the same client in Art
Direction sub-category. It also has two entries for Volkswagens
VW Touareg for Tree and Deer campaign in Cars sub-category,
while three entries are for Stedfasts Shredders for
Roswell, JFK, Elvis campaigns in Business Equipment and Services
Burnett has eight shortlisted entries for Bajaj Electricals
exhaust fans in three sub-categories - Photography, Art Direction,
Home Appliances and Furnishings for its Fish, Socks, Eggs
and Cigarette campaign.
Mumbai has three shortlisted entries for Perfetti Van Melle
Indias Mentos Sour Marbels for Nails, Barbed Wire and
Electric Shock campaign in Sweet Foods and Snacks sub-category
and three for Mattel Toys Hotwheels for Drawers, Sofas
and Refrigerator campaign Entertainment and Leisure sub-category.
India Mumbai has two shortlisted entries for White Collar
Hippies Corporate Campaign for AK-47 and Nuclear Reactor
campaign in the Travel, Transport and Tourism sub-category
and two for DHLs Express for Box Triangle and Box Cuboid
campaign in Business Equipment and Services sub-category.
Communications has two shortlisted entries for Bookstalk Audiobooks
Audiobooks for William Shakespeare and Arthur Conan Doyle
campaign in the Retail Stores sub-category.
India Mumbai has one shortlisted entry for Hindustan Unilevers
Vaseline Petroleum Jelly for Vaseline Bat campaign in Cosmetics
and Beauty sub-category.