Indiantelevision.com's MAM Stories Archives - 2012
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    MAM Stories in the month of July
     
     
   
* Arvind Sharma is AAAI president
* Parle Wafers launches new campaign
* Maxus India wins Sofy media mandate
* New Surf Excel TVC by Lowe Lintas launched
* Airtel to sponsor Mercedes AMG Petronas in Indian GP
* IPG Q2 net down 2.65%
* NDTV sues TAM, Nielsen for manipulation of data
* Rajgopal moves to RK Swamy Media as GM and national head - buying
(31 July 2012 )
* Digit 9.0 adds Cadbury Perk's social media mandate to its kitty
* Aamby Valley continues with Kaleido Communications as creative partner
* ACI sends 4 young professionals to attend AFAA's first Fast Track Programme
* Anita Nayyar to return to Havas Media as CEO, quits BCCL
* Happy Creative wins creative mandate of Maiyas foods & Amante
* Nielsen Q2 net income jumps to $103 mn
* Law & Kenneth bags HLL Lifecare's deo biz
* Dentsu wins creative mandate for Max India corporate
(30 July 2012 )
* Media agencies depend heavily on flagship clients
* LG starts World Record campaign with India
* Sri Lankan Airlines partners EFLI
* Chevrolet signs 4 year sponsorship deal with Liverpool soccer club
* Pepsi to sponsor Super Bowl XLVII halftime show
* NBCU sells $1 bn worth ad inventory for Olympics
(28 July 2012 )
* Lowe Lintas bags Amrutanjan's creative biz
* Gruner + Jahr expands into New Delhi
* Eon Electric brings Goosebumps on board as creative partner
* DGM India launches ad network 'dgMatix'
* Media2win to handle Bharat Benz's digital biz
(27 July 2012 )
* Celina Jaitley is brand ambassador for Richfeel TST+
* Commonwealth appoints Rajesh Mani as ECD
* WPP acquires majority stake in digital agency KKLD GmbH
* Gozoop bags Pepperfry.com's social media biz
* Rajasthan Royals terminates deal with RN Sports Club
* Ormax introduces celebrity evaluation software
(26 July 2012 )
* Yesteryear superstar Rajesh Khanna's death swings audiences away from GECs to news channels
* WPP Digital acquires majority stake in Acceleration
* MPG loses Rajagopal, gets Kari on board
* Ankur Bhartiya to join Vizeum as EVP
* Anushka Sharma replaces Prachi Desai as Sofy ambassador
* 22feet lands Tata Tea digital account
* MTR Foods bought, Rasoi Magic to spend 40% of sales on ads
* Acquisitions help Publicis report robust revenue growth
* Nitin Singh joins Indigo Consulting as Delhi biz head
* Ignitee appoints Ranjoy Dey as COO
(25 July 2012 )
* Ogilvy creates new 'Shubh Aarambh' ad for Cadbury Dairy Milk
* Acer launches new campaign with Hrithik Roshan
* WPP's Millward Brown buys out Cadem Advertising
* DDW to handle Rock.in's creative duties
* HUL swims against ad slowdown slide, ups ad spends in Q1 by 30%
* Mogae launches specialist unit for mobile SEO/SEM
(24 July 2012 )
* Mindshare leads in global billing rankings in India
* Colgate ups ad spends by 32% in Q1 FY’13
* Dabur ups Q1 ad spends by 51% to Rs 2.3 bn
* Yamaha ropes in Deepika Padukone as ambassador for scooter range
* Seventynine launches analytics service for marketers
* Hafele to up media spends this year
* Rohan Noronha quits Mindshare Exchange
* Sankarnarayanan joins Saatchi & Saatchi as VP - integrated brand strategy
(23 July 2012 )
* GroupM downgrades India's ad expenditure growth to 6.6% in 2012
* Samsung launches new ad campaign for Galaxy S III with David Beckham
* MTR teams up with Fox Star Studios to market its Badam drink mix
* Crazeal, Citizen Watches and ASUS partner with Dark Knight
* Havas Media APAC hires Naman Sharma as head- research & analytics
(20 July 2012 )
* Firefox and MTV launch new co-branded adventure bikes
* Aureole Inspecs awards creative and media mandate to From Here On
* Cycle Pure Agarbathies take Ind-SL series ground sponsorship
* From Here On bags Aureole Inspecs account
* Cadbury Bournville launches first TVC on TDKR association
(19 July 2012 )
* Omnicom Q2 net up 2.8% to $282.7 mn
* Zee TV strengthens weekends, Fear Files clocks 4 TVR
* NS Publicity, Salt OOH & Explomedia form Discoveri Media
* WPP’s pure play digital network VML Qais now in India
* Taproot launches new division TRIP
* Bang in the Middle scoops up Dulux digital duties in India
* State Bank of Bikaner & Jaipur empanels 8 agencies on its roster
* Zee assigns digital mandate to Interactive Avenues
(18 July 2012 )
* Size matters in changing adland
* Cogmat lands social media duties of Turtle
* Creativa India bags Pan Macmillan's digital account
* Amitabh Bachchan is Kalyan Jewellers brand ambassador
* Aidem Ventures to handle Getit's corporate ad sales
(17 July 2012 )
* Asset Management Ventures to manage Yuvraj Singh’s entire portfolio
* WPP’s MIG enters Asia
* Random House awards social media duties to Creativa India
* Advertising picks up in 2012: Nielsen
* Grey to handle Pigeon's creative mandate
* Water Interbrand makes a steady start
* Changing the branding game
(16 July 2012 )
* Nimbuzz moves HQ from Netherlands to India
* Helix's 'Waste Time' brand message to woo youth
* Comedy Central goes BTL for Hot in Cleveland sitcom
* Xrbia's teaser campaign sells destination
* Barclays renews sponsorship deal with Premier League for £40 mn a season
(14 July 2012 )
* DnH Blurb wins BPTP's creative biz
* Shivanand Shenoy joins MRSS India
* Grey bags Muthoot's creative biz
* InMobi appoints Shrikant Latkar as global marketing VP
(13 July 2012 )
* Carat bags Reliance backed Extramarks’ media biz
* Vikas Sharma joins Mogae Media as head solutioning
* Dentsu to acquire Aegis for $4.9 bn
* MPG Media Contacts wins Temasek's global media biz
* Tata Sky and Lokmat among 9 ads in May that ASCI indicts
(12 July 2012 )
* IIFA boosts Star Plus’ ratings; Zee TV surges to No. 2
* Publicis acquires German communications agency CNC
* Eleven Brandworks beefs up senior creative team
* Koovs.com appoints Carat Bengaluru as media AoR
* Dainik Bhaskar Group hires Sanjay Sharma joins as regional head for west
* AliveNow bags Cycle Pure Agarbathies' social media biz
* Everest Brand Solutions adds Parle's Wafers to its kitty
* Contract's Nima Namchu to join Cheil Worldwide as ECD
* IPG's BPN wins Dr Reddy's media biz
(11 July 2012 )
* Concept grows 'Beanstalk' with new branding solutions agency
* Havas acquires Boondoggle to fortify digital pesence in Europe
* JWT strengthens presence in Finland; acquires majority stake in Activeark Oy
* Firstpost.com rolls out new TVC focussing on journalists
* Western Union takes Uefa Europa League presenting sponsorship
* Lowe Lintas bags BharatBenz account
* Jet Airways to fly on Disney's icon brands
(10 July 2012 )
* Young Indian indies can bloom under consolidation wave
* Scarecrow elevates Kapil Tammal to ECD
* Co-founder Kaushik Tanna quits Realtime Interactive Media
* Meghna Godkhindi joins DDB MudraMax as business director-digital (West)
* DDB Mudra creates star studded TVC for McDowell's No. 1 soda
* Tyroo Direct to handle Yepme.com's performance marketing
* Videocon's DIGIWorld dons new brand identity
* Omnicom Media Group APAC launches mobile unit Airwave
(9 July 2012 )
* Doordarshan to independently handle Coke Studio marketing
* ICICI Prudential Life launches TVC on Child Plans
* Pizza Hut rolls out ad campaign created by JWT
* UK ad spend holds steady in Q1, to gain steam in 2012 on back of Olympics
(7 July 2012 )
* A B See Peninsular bags Next Retail’s creative biz for e-commerce vertical
* Mogae Media launches mobile creative agency
(6 July 2012 )
* Marmalade Digital develops media buying platform DSP
* Yang Communications is Red FM's creative AoR
* RK Swamy Media Group appoints Padmanabhan as GM- South
* Euro 2012: Spain vs Portugal match delivers 2.04 TVR for Neo
* Publicis Group buys out BBH
* Acer awards creative duties to BBH India
(5 July 2012 )
* Fila signs Rs 80 mn endorsement deal with Sehwag
* Windchimes Communications wins Yes Bank’s social media biz
* Zee’s Fear Files opens strong; Indian Telly Awards gets 2.5 TVR
* Vodafone's new 'Delights' campaign to add caring image
* Saatchi & Saatchi creates ‘sleep exchange’ campaign for Springwel
* Cricket Australia looks to drive with Toyota sponsorship
* Metro Tyres dons new brand identity
(4 July 2012 )
* Vandana Katoch launches creative agency 'Clayground'
* WPP strengthens Latin American foot print with 70% stake in Foster Informatica
* GroupM snaps up South Korean agency Alchemedia
* Nishad Ramachandran joins Hansa Cequity as Digital Experience head
* Mogae Media taps RComm's Rajendra Gupta
* Disha wins Puthiya Thalaimurai's creative mandate
* Curry-Nation bags first media account with Weikfield
* MediaVest Worldwide hires Atul Sharma as GM
(3 July 2012 )
* Warner Bros partners Bournville to promote 'The Dark Knight Rises'
* SMG bags Sennheiser India's digital biz
* Aidem to handle Jaya TV Network's ad sales duties for 3 years
* Scarecrow bags creative duties of B’lue
(2 July 2012 )
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