Samsung Galaxy S III is launching a new worldwide ad campaign
with David Bekham to make London 2012 "Everyone's Olympic
and created by Cheil Worldwide, the TVC has gone on air in
the campaign, the mobile brand bases its Olympic marketing
activity around an "Everyone's Olympic Games" theme.
Through Galaxy S III, the company aims that everyone around
the world can feel the anticipation, excitement, and celebration
of the Olympic Games.
Worldwide global ECD Wain Choi said, "London 2012 is
the first Olympics where television will no longer be the
dominant medium; our film shows how the new Galaxy S III's
opens up the games for everyone to enjoy, in a variety of
different ways, thanks to the phone's multi functions. More
than just a sports spot, we aim to show how, more than ever
before, it's 'everyone's Olympic Games."
will be the first truly 'social' Olympics. Second screens
(even third screens) will fundamentally change the way people
experience these games. We wanted to use one of the most recognised
sportsmen in the world (David Beckham) to invite the world
to participate in these games as never before, through the
incredible technology inside the Samsung Galaxy S3. Beckham
literally 'kicks off' the excitement, hitting a huge gong
with an amazing long range shot, as all the world looks on.
He unleashes the excitement, and turns years of anticipation
into active participation," Cheil UK ECD Logan Wilmont
to the company, the ad spot shows people all over the world
waiting expectantly for the games to begin and then exploding
into life when Beckham launches the games using his Galaxy
S III. Beckham kicks a ball against a drum, signaling the
beginning of the the sporting event. Even those who don't
have the tickets can enjoy the Games through Samsung Galaxy
S III's mobile technology anywhere.