MTR Foods has partnered with Fox Star Studios, the makers
of animated franchise The Ice Age, to market its range of
Badam drink mix. The company will be offering badam and chocolate
flavours during Ice Age 4.
film Ice Age 4: Continental Drift has been a big draw among
children. MTR was keen to bring in a new wave of energy, excitement
and make milk consumption more fun this season with this association
by launching the drink.
Age titles are a massive success, highly entertaining and
with lead characters that are so engaging and fun for kids
that it offers our badam drink mix and chocolate badam drink
mix an ideal platform for association," said MTR Foods
VP marketing Vikran Sabherwal.
Star Studios CEO Vijay Singh added that Ice Age is the most
successful animated franchise in India, which is hugely anticipated
in particular, amongst children and families. "We are
delighted with the association between Ice Age 4: Continental
Drift and MTR's new range of kids' drinks," he added.
new products will be available across India through all major
retail outlets and beverage counters from this month. It is
available from 25 gm sachet priced at Rs 10 to 1 kg pack for