As one of the most awaited Hollywood movies 'The Dark Knight
Rises' releases in India, the brands are leveraging the opportunity
by partnering with it to increase their visibility and reach
to their target consumers.
is promoting its new ad campaign through the TDKR release.
The company is hosting a special screening of the movie for
its audience and is offering discounts on the movie tickets.
The company will showcase its 'Who Can Resist' campaign at
the time of screening. It is holding the screening across
nine cities including Mumbai, Delhi, Bangalore, Hyderabad,
Chennai, Pune, Jaipur, Chandigarh and Kolkata. Special Crazeal-Batman
memento will be given out and there will be on-ground activities.
India (parent company of Crazeal.com) CEO Ankur Warikoo said,
"It is an experiential marketing activity. There is a
similarity between the target audience of Crazeal and TDKR.
We have tied-up with different theatres in different cities.
We have taken the theatres that match with our target consumers.
This will help increase visibility, engage our consumers and
create a physical contact. We are also going to display our
commercials of the new ad campaign."
CMO Sachin Kapur added, "Our target audience who we are
tapping through this activity is mainly Gen X, because Gen
Y has never been exposed to Batman comics. On the site we
are just running the deal, but we are promoting this via our
social media fan pages. It is a comprehensive BTL activity."
Watches India has tied up with Warner Bros' The Dark Knight
Rises (TDKR) to promote its new Super Titanium range. The
company is launching a multi-media campaign via television,
press, digital, outdoor, multi-brand stores across the country
and ambient media in Cinema foyer.
Watches India MD Katsusuke Tokura said, "The Batman symbolises
resilience, toughness and durability which co-relates to the
new Super Titanium collection from Citizen ensuring a strong
co-branding message to our target consumer".
media agency working on the account of Citizen Watches is
Media executive vice president - South Subhas Warrier added,
"The tie up was very apt as the brand was looking for
sstrong association that is topical in nature to coincide
with the bringing of the Super Titanium range to the ever
discerning Indian consumers. Talking to them through legendry
movies such as The Dark Knight series leaves a stronger imprint
in the consumer mind".
Watch buyers had got a chance to watch the film at a Pre-screening
before the World did. The selective buyers of the Super Titanium
watch will be also given free movie passes.
and Warner Bros. have engaged in a special cooperative campaign
to highlight TDKR. The caped crusader has chosen ASUS tablets
and notebooks as the official portable computing products
of his latest campaign.
now until 31 August, ASUS and Warner Bros. are giving customers
around the globe the chance to get more immersed in the thrills
of The Dark Knight. In addition to joint marketing efforts,
ASUS products are also set to act as the official sponsors
of The Dark Knight premiere in select markets.