Havas Media Asia Pacific has appointed Naman Sharma as the
head of research and analytics for Asia Pacific.
out of Singapore, Sharma will lead research and analytics
discipline at Havas Media and manage the deployment of the
group's proprietary tools across APAC. He will also be responsible
for the roll out of Econometric Modelling function.
will report into Havas Media chief strategy officer SK Biswas.
last stint was with OMD West Africa where he was heading research
said, "Research and analytics as a discipline is the
cornerstone of an effective marketing strategy and we have
been putting a lot of emphasis on the discipline to ensure
the most efficient use of marketing dollars for our clients.
We are fortunate to have found someone of Naman's calibre
to join the team. He has extensive experience in primary market
research with a specialisation in large syndicated media researches.
I have no doubt that he will prove to be a major asset not
only for us but for our existing and prospective clients as
added, "I am very excited by the opportunity to work
with Havas Media. One of my key responsibilities is to lead
seamless integration of group's proprietary tool DSS Suite
across all markets in Asia. This is probably the most evolved,
contemporary and comprehensive decision support system present
in the world today and I am confident that they will help
us deliver superior marketing RoI to our clients."
joins the agency with more than 12 years of experience in
the communications industry, having worked in leadership roles
with media agencies OMD and Carat. Prior to joining OMD, he
had also worked with AC Nielsen and Media Research Users Council.