MTV, the youth entertainment channel, in association with
Firefox Bikes, has launched a new range of co-branded adventure
this launch, MTV Consumer Products have extended into more
than 16 categories like eye-wear, bags, stationery and paper,
debit cards, mobile phones, bed-linen and helmets.
Firefox MTV bike models include the 24" Thor, 26"
Smoke, Dirt and Hades. The range is priced between Rs 10,000
to Rs 16,000 and targets youngsters.
Bikes managing director Shiv Inder Singh said, "Extending
our lineage of high-end bikes this time in collaboration with
MTV will certainly expand our market share; as MTV enjoys
huge brand loyalty amongst the youth. These new bikes have
specially been designed keeping in mind the generation next."
senior VP - consumer products Sandeep Dahiya added, "We're
delighted to partner with Firefox, to launch MTV range of
adventure bikes in India - a range that is as flamboyant in
design as it is unique in functionality. The launch of MTV
adventure bikes also marks the beginning of extending MTV
licensed products in unconventional categories and 2012 is
going to see more and more of that."
Bikes has over 90 exclusive bike stations across Indian cities
and one in Bhutan. It has also introduced the Trek Bikes (USA)
to India as exclusive distributors.
Consumer Products' key licensees include Citibank, Aureole-Inspecs,
BILT, Portico, Micromax, Steelbird, Wildcraft, Lava Mobiles
and 'Mochi - The Shoe Shoppe'.