Cycle Pure Agarbathies, Indias leading incense brand,
has come in as ground associate sponsor for the upcoming India-Sri
Lanka mens cricket tournament consisting of 5 ODIs and
1 T-20 international from 21 July.
Pure Agarbathies has also announced the setting up of the
Cycle Agarbathies Quality Performer of the Series
award to be given away to the most consistent performer of
the cricket series, who also demonstrates true sportsman like
chief sales officer Ashish Sehgal said, "We are delighted
to have a trusted and traditional brand like Cycle Pure Agarbathies
on board as the associate sponsor for the India Sri Lanka
cricket series. We believe that this series will be one of
the best international cricket series for India and our partnership
vindicates the stand that it will be good for advertisers
too, I am confident that together we will create a wonderful
experience for the cricket fan."
to the cricket series, Cycle Pure Agarbathies will also run
a contest in retail wherein an exclusive group of retailers
will be selected for the contest who will nominate their favourite
cricketers for the Cycle Agarbathies Quality Performer
of the Series award. Cycle Pure Agarbathies intends
to create a lasting bond between the retailers and the company
to forward the sales of the organisation and build on the
uniform passion for cricket that connects India.
Pure Agarbathies MD Arjun Ranga said, Cycle stands for
quality; wherein in cricket quality is not just runs scored,
or wickets taken. Thus, Cycle believes in quality as a combination
of quality of performance and quality of on field behaviour,
which is reflected in the recently instituted Cycle Agarbathies
Quality Performer of the Series award."