Delhi-based integrated advertising agency, From Here On Communications,
has won the creative and media mandate for eyewear brand Aureole
account size is between Rs 120 to 150 million.
The agency will partner Aureole Inspecs in its vision for
transforming into a lifestyle brand. From Here Ons understanding
of the eyewear sector helped bag the account, according to
incumbent agency on the creative business is Innocoan Worldwide
India. This is the first time the eyewear brand has roped
in a media agency for the media responsibilities. Before this,
the media duties were handled by an in-house team.
It is a great opportunity for us as this segment offers
exciting possibilities in building a brand," said From
Here On managing partner Gullu Sen.
Aureole Inspecs is an Indo-British joint venture company that
holds the license for brands like Austin Reed, Superdry, Sisley,
CAT, Animal, Baby Phat, Speedo and Manish Arora along with
private labels like MTV, Barbie and Flying Machine in India.
The company also manufactures and supplies eye-gear to the
defense sector for extreme condition eyewear.
The company recently launched Mayhem, its signature range
of eye wear including sunglasses and spectacle frames in India.
Aureole Inspecs is now planning to diversify into bags, belts
From Here On was formed in September 2011 by ex-Dentsu professionals
Rajesh Aggarwal and Gullu Sen. The agency recently also won
the creative duties for location based check-in service provider