MUMBAAI: RK Swamy Hansa Group's integrated customer marketing technology services company, Hansa Cequity, has appointed Nishad Ramachandran as vice president and head of digital experience.

Ramachandaran has 20 years experience and has handled senior leadership roles the most recent one being with iContract (part of Contract Advertising(I) Ltd. He has worked with brands like HSBC, Shoppers' Stop, Asian Paints etc. and has been part of Cannes Direct Jury in 2008.

Hansa Cequity CEO S Swaminathan said, "We are pleased to have Nishad lead this new and strategic initiative at Cequity. Our integrated customer marketing and analytics service has seen strong growth over the past year. For our growing roster of blue-chip clients we enhance customer relationships and build customer value by applying data, analytics and insight-driven campaigns to every interaction. Nishad unique blend of digital strategy, creative and technology thinking for brands will help us enhance our digital solutions."

Ramachandaran said, "Hansa Cequity has invested in building a quality team of data scientists, customer strategists and marketing technologists. With the Digital Experience practice, we will truly leverage our promise of Customer Integrated Marketing (CIM) using digital data, mobile apps and analytics with powerful campaign ideas."