RK Swamy Hansa Group's integrated customer marketing technology
services company, Hansa Cequity, has appointed Nishad Ramachandran
as vice president and head of digital experience.
has 20 years experience and has handled senior leadership
roles the most recent one being with iContract (part of Contract
Advertising(I) Ltd. He has worked with brands like HSBC, Shoppers'
Stop, Asian Paints etc. and has been part of Cannes Direct
Jury in 2008.
Cequity CEO S Swaminathan said, "We are pleased to have
Nishad lead this new and strategic initiative at Cequity.
Our integrated customer marketing and analytics service has
seen strong growth over the past year. For our growing roster
of blue-chip clients we enhance customer relationships and
build customer value by applying data, analytics and insight-driven
campaigns to every interaction. Nishad unique blend of digital
strategy, creative and technology thinking for brands will
help us enhance our digital solutions."
said, "Hansa Cequity has invested in building a quality
team of data scientists, customer strategists and marketing
technologists. With the Digital Experience practice, we will
truly leverage our promise of Customer Integrated Marketing
(CIM) using digital data, mobile apps and analytics with powerful