MUMBAI: Zee Entertainment Enterprise (Zeel) has appointed Interactive Avenues as the digital agency for its two channels - Zee TV and Zee Cinema.

The account was won on the back of a multi-agency pitch.

The agency will now handle the digital and social media marketing
duties of the two channels.

Interactive Avenues is a digital marketing agency that specialises in SEO, SEM, SMO, PPC, digital media buying and website design.