Zee Entertainment Enterprise (Zeel) has appointed Interactive
Avenues as the digital agency for its two channels - Zee TV
and Zee Cinema.
account was won on the back of a multi-agency pitch.
agency will now handle the digital and social media marketing
duties of the two channels.
Avenues is a digital marketing agency that specialises in
SEO, SEM, SMO, PPC, digital media buying and website design.