Digital marketing agency Creativa India has been awarded the
duties for the entire spectrum of online activities for the
Indian arm of the UK-based publisher Pan Macmillan.
agency has worked with Pan Macmillan before when it undertook
the online promotion duties for the book Jaal. The two parties
had been in talks in this regard since then.
India founder Himanshu Bhalla said, "We will handle the
entire promotion on Facebook, Twitter and YouTube for Pan
Macmillan India. We have already started the work with them
with the online promotion of their book Jaal and its book
for Jaal was quite successful and we will now move on to planning
the promotion of their other books. Apart from this, we're
also involved in media planning for Pan Macmillan India",
added Creativa India co-founder Dinesh Juneja.
Macmillan India is one of the leading publishing houses of
India. It was set up in 1998 and began full scale publishing
operations in India in August 2010. Till then, it distributed
internal titles by its global counterparts in the company
along with locally published titles under Picador India. Pan
Macmillan India has, until recently, been publishing only
under the Picador imprint. The company has now added Pan and
Macmillan, two new imprints to cover its local commercial
fiction and non-fiction publishing.