Mogae Media has appointed Rajendra Gupta as chief value officer.
moves from Reliance Communications where he spent the last
10 years in a broad variety of functions. His last designation
at RComm was VP marketing.
will be based at Mogae's Gurgaon headquarters.
Media is the new venture launched by Sandeep Goyal focused
on mobile monetisation.
Media director Tanya Goyal said, "Guptaji is a veteran
of both mobile and of advertising. It is a rare combination.
And that is what makes him a really valuable asset on any
team. We look forward to Guptaji carving out a new business
out of creating customer value and delight through options
on hi-value brands".
Gupta said, "Moving to Mogae is like home-coming. I have
worked with Sandeep Goyal for many years and his new venture
really excited me. So here I am."
started his career at Dunlop where he worked across different
geographies. He then spent a few years at Wipro in their lighting
1994, he moved to advertising to Rediffusion DY&R as national
head of business development. He stayed there till 2001 and
helped the agency win businesses like Atlas Cycles, Singer,
BPL, HFCL, BPL Mobile, Sony Ericsson, LIC and Tata Tea.