Amitabh Bachchan has been roped in as the brand ambassador
of jewellery retail chain Kalyan Jewellers.
announcement is in tandem with Kalyan's focus on becoming
the preferred brand for jewellery in India.
Jewellers MD T.S. Kalyanaraman said, "Signing on Mr.
Bachchan is a strong step towards the evolution of the Kalyan
brand and in line with our brand philosophy of trust and credibility.
Kalyan's products are known for its combination of style and
performance and world class quality. Mr. Bachchan embodies
an exemplary blend of both style and performance, making him
the ideal choice to endorse our products. With his remarkable
appeal across all sections of people in the country, we are
confident Mr. Bachchan will communicate our brand's attributes
to our consumers effectively."
added, "Throughout my career I have been very selective
about aligning myself with brands. Kalyan Jewellers are an
iconic jewellery brand with a great heritage and strong presence
in South India. I'm overwhelmed to partner with them and represent
the brand across India."
company will soon launch an ad campaign that will get national
and international visibility. Bachchan will be endorsing Kalyan
jewellers not only in North India but also will be used for
commercials in South. He will act with the company's other
brand ambassadors in South.
the past, Kalyan has done campaigns to educate people about
purity in gold, pricing malpractices in gold and cheating
through offers and schemes. These campaigns were endorsed
by popular South Indian actors like Nagarjuna, Prabhu, Sivrajkumar,
Mammootty and Dileep. Bachchan's presence will render these
campaigns a different dimension on a national scale, the company