MUMBAI: WPP’s digital media investment consultancy Media Innovation Group (MIG) has made inroads into the Asian market with its first office in Singapore as reported by Campaign Asia.

It currently has operations in USA, Europe and Latin America. The Asian outfit of MIG will be headed by former business Innocean director James Welch. He will serve as regional director and will be responsible for building partnerships with creative agencies and their clients across Asia-Pacific.

MIG is involved in collecting and using data from audience interactions across paid, owned and earned digital media to optimise digital investments. The agency will strive to provide digital media buying and data insights to creative agencies.