WPPs digital media investment consultancy Media Innovation
Group (MIG) has made inroads into the Asian market with its
first office in Singapore as reported by Campaign Asia.
It currently has operations in USA, Europe and Latin America.
The Asian outfit of MIG will be headed by former business
Innocean director James Welch. He will serve as regional director
and will be responsible for building partnerships with creative
agencies and their clients across Asia-Pacific.
MIG is involved in collecting and using data from audience
interactions across paid, owned and earned digital media to
optimise digital investments. The agency will strive to provide
digital media buying and data insights to creative agencies.