Random House India, the Indian arm of English language general
trade book publisher Random House Inc, has entrusted its social
media mandate to Delhi-based Creativa India.
The agency will handle their social media as well as digital
banners across various sites and will be responsible for online
promotion for the publishing houses book on social networking
sites like Facebook, Twitter and Pintrest.
Creative India founder Himanshu Bhalla said, Were
pretty excited about working with such a big name in the publishing
industry and teaming up with them to establish a digital footprint.
Creativa India co-founder Dinesh Juneja said, With the
publishing industry booming in India, we have a great potential
to do good work across social platforms.
Creativa India is a content generation firm that specialises
in social media marketing and creative advertising. It was
launched in 2010 and since then has worked with clients across
segments like airlines, publishing, mobility, education and
e-commerce portals. The agency provides service like social
media management, online reputation management, real-time
video production and online media buying.
Random House India was started in July 2005 and publishes
work by writers like Rujuta Diwekar, Anita Desai, Namita Devidayal,
Mohammed Hanif, Jhumpa Lahiri, Manju Kapur, Daniyal Mueenuddin
and Basharat Peer.