MUMBAI: Random House India, the Indian arm of English language general trade book publisher Random House Inc, has entrusted its social media mandate to Delhi-based Creativa India.

The agency will handle their social media as well as digital banners across various sites and will be responsible for online promotion for the publishing house’s book on social networking sites like Facebook, Twitter and Pintrest.

Creative India founder Himanshu Bhalla said, “We’re pretty excited about working with such a big name in the publishing industry and teaming up with them to establish a digital footprint.”

Creativa India co-founder Dinesh Juneja said, “With the publishing industry booming in India, we have a great potential to do good work across social platforms.”

Creativa India is a content generation firm that specialises in social media marketing and creative advertising. It was launched in 2010 and since then has worked with clients across segments like airlines, publishing, mobility, education and e-commerce portals. The agency provides service like social media management, online reputation management, real-time video production and online media buying.

Random House India was started in July 2005 and publishes work by writers like Rujuta Diwekar, Anita Desai, Namita Devidayal, Mohammed Hanif, Jhumpa Lahiri, Manju Kapur, Daniyal Mueenuddin and Basharat Peer.