DDB Mudra Group's strategic branding outfit Water Consulting,
a merged entity of Omnicom's Interbrand and erstwhile Mudra's
strategic branding and design consultancy Water, has posted
an encouraging start in the quarter ended June.
its first three months of operations, the agency has not only
expanded its client base but also the scope of its operations.
It added new projects like PepsiCo GNG brands Quaker and Tropicana,
Asian Paints PPG's corporate branding and environment design,
XLRI rebranding, MoneyGram brand expression, and EMMBI's brand
strategy, identity and engagement assignment.
With the new assignment, the agency now has a total of three
overseas clients - Etisalat, PepsiCo and MoneyGram.
London CEO Graham Hales said, "The emphasis on all assignments
being carried out now is in line with Interbrand's commitment
to creating and managing brand value in a benchmark way."
Water Interbrand business head and head of strategy Ashish
Mishra said, "Significantly, Water's central philosophy
of creating brand's that resolve socio cultural conflicts
has found great resonance with Interbrand's inspirational
belief that brands have the power to change the world."
added, "Being a pioneer and a leading global brand consulting
network, we would like to create a clearer understanding of
how brands are living business assets which when managed well
across touch points, create identification, differentiation
agency also expressed its intent to grow the Indian market
as well by providing an approach that demonstrates the measurable
value of brands.
joined the global Interbrand network when Omnicom acquired
majority stake of 51 per cent in Mudra last October. The global
brand consultancy is represented in India through Water.